About us
Mina & Co. is a contemporary women's fashion brand creating semi-modest clothing designed to make women feel confident, feminine, and effortlessly elegant. We specialize in figure-flattering dresses that combine timeless style with comfort and coverage, allowing women to express themselves without compromise. Every piece is thoughtfully designed for women who move at their own pace and dress with intention. As a fast-growing brand, we're passionate about creating exceptional products, building a strong community, and delivering a memorable customer experience.
What You'll Do
- Develop and execute marketing strategies to increase sales and brand awareness and analyze performance metrics and identify growth opportunities.
- Plan, launch, and optimize Meta (Facebook & Instagram) and TikTok advertising campaigns.
- Monitor and analyze key marketing metrics, including ROAS (Return on Ad Spend), Customer Acquisition Cost (CAC), Click-Through Rate (CTR), conversion rate, cost per purchase (CPP), and Average Order Value (AOV), using insights to continuously improve campaign performance.
- Monitor website analytics, customer behavior, and conversion funnels using Shopify Analytics and Google Analytics.
- Create and execute high-performing email and SMS marketing campaigns that generate revenue, increase customer retention, and improve customer lifetime value.
- Track and report on weekly and monthly marketing performance across all channels.
- Plan and manage monthly content calendars. Stay up to date with trends and develop creative content ideas that align with the brand
Requirements
- 1-2 years of experience in growth marketing, digital marketing, or e-commerce marketing.
- Strong experience with Shopify, including merchandising, analytics, and conversion optimization.
- Experience managing Meta Ads Manager and TikTok Ads.
- Strong understanding of Google Analytics, Shopify Analytics, and marketing performance metrics.
- Experience preparing weekly and monthly marketing performance reports.
- Highly creative, proactive, and detail-oriented with a strong sense of brand aesthetics.
- Ability to develop and manage monthly content calendars aligned with product launches, campaigns, and trending content.
- Excellent organizational and time management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
What We're Looking For
We're looking for someone who thinks beyond posting on social media. We want someone who understands how to grow an e-commerce brand through strategy, creativity, and performance marketing. The ideal candidate is analytical, proactive, and results-driven. They enjoy testing new ideas, making data-informed decisions, and finding opportunities to increase revenue, improve customer retention, and scale the business.
Why Join Mina & Co.?
- Be part of a fast-growing fashion brand.
- Work in a creative and collaborative environment.
- Have a direct impact on the growth of the business.
- Opportunity for long-term career growth and leadership as the company expands.
How to Apply
Please submit the following:
- Your resume
- A portfolio or presentation showcasing your previous work and marketing campaigns.
- Examples of successful projects you've worked on, including measurable results (e.g., revenue growth, ROAS improvements, successful email campaigns, social media growth, or increased conversions).
- Examples of content you've planned or created, marketing strategies you've developed, or campaigns you've led.
Pay: From $23.08 per hour
Work Location: Hybrid remote in East York, ON
