About Us:
At Good Life Brands, we are passionate about crafting exceptional beverages that reflect our dedication to quality, creativity, and community. We take pride in our heritage, innovation, and creating experiences that bring people together. As we continue to grow, we're seeking a Director of Sales who can lead, inspire between our Sales & Marketing department to help us continue crafting goodness in our community.
Key Responsibilities:
Commercial Execution & Cross-Functional Alignment
- Own the execution of commercial priorities across Sales, Marketing, and Production/Product to ensure teams are aligned around business objectives.
- Turn company strategy into clear execution plans with defined priorities, timelines, and accountability.
- Lead cross-functional planning rhythms that keep teams focused on delivering results.
- Remove barriers, resolve competing priorities, and ensure departments execute together rather than in silos.
- Drive accountability for commitments while respecting departmental ownership and expertise
Revenue Performance & KPI Leadership
- Build and manage the commercial sales scorecard, establishing leading KPIs that predict revenue and profitability.
- Identify the activities that drive growth (sales activity, conversion, distribution, product mix, velocity, retention, pricing, etc.) and ensure teams are measuring what matters.
- Translate revenue targets into actionable goals for Sales, Marketing, and Product teams.
- Monitor performance, identify gaps early, and work with leaders to implement corrective actions.
- Continuously improve reporting and KPI frameworks to strengthen execution and decision-making.
Commercial & Production Execution
- Use market data, customer insights, and business performance to identify growth opportunities and operational risks.
- Align product portfolio, pricing, promotions, and production planning to maximize commercial performance.
- Ensure Sales and Marketing initiatives are supported by operational capacity and supply planning.
- Partner with Production/Product leadership to balance customer demand with operational realities.
- Drive cross-functional decisions that improve execution, profitability, and customer experience.
Skills and Qualifications
- 4-5 years in Business Leadership with a focus on Sales/Marketing and Revenue and Channel Development
- Strong analytical and strategic thinking skills.
- Excellent collaboration and communication skills, with the ability to engage effectively across all levels of the organization.
- Expertise in brewery production inputs preferred, sourcing strategies, and cost management.
- Ability to manage multiple priorities and adapt to a fast-paced environment.
Why Join Us?
- Be part of a passionate and innovative team at the forefront of craft brewing and cocktails.
- Opportunity to lead and shape a key area of our growing business.
- Competitive salary and benefits package.
- A collaborative and inclusive workplace culture that values creativity, quality, and teamwork.
If you are a motivated leader with a passion for craft beverages, we would love to hear from you!
**To Apply**
Please send your resume and cover letter to [email protected] with subject line Sales Director.
Applicants must be legal to work in Canada.
Job Types: Full-time, Permanent
Pay: $80,000.00-$90,000.00 per year
Benefits:
- Casual dress
- Company events
- Discounted or free food
- Store discount
- Vision care
Ability to commute/relocate:
- Abbotsford, BC: reliably commute or plan to relocate before starting work (required)
Experience:
- Leadership: 4 years (required)
Work Location: In person
