ABOUT THE COMPANY
Vitasoy International is a leading manufacturer and distributor of plant-based beverages and food products, listed on the Hong Kong Stock Exchange (HK0345). Founded in 1940 by Dr. Kwee-Seong Lo, the company is committed to promoting sustainable nutrition through a high-quality portfolio of plant-based beverages and foods. Social responsibility remains central to our mission, with ongoing contributions to the communities we serve through nutrition-focused education initiatives.
Today, Vitasoy International employs more than 6,500 people across corporate offices in Hong Kong, Mainland China, Australia, Singapore, the Philippines, and North America. Vitasoy North America traces its roots to 1978, when Vitasoy USA became one of the first companies to introduce soy milk to the North American market. Since then, the business has evolved into Vitasoy North America, headquartered in Toronto, Canada, managing brand portfolios across both the U.S. and Canadian markets.
Our core brands include VITASOY, offering nutritious soy and other plant-based beverages, and VITA, featuring tea and ready-to-drink beverages.
ROLE OVERVIEW
As a Marketing Associate, you will play an integral role in developing and executing holistic marketing campaigns across the U.S. and Canada. From supporting new product launches through multi-channel campaigns to analyzing competitive performance and identifying opportunities for market share growth, you will gain hands-on experience across a wide range of brand marketing initiatives. You will also contribute to exciting innovation projects inspired by our China and Hong Kong product portfolio, helping shape the future roadmap of our brands
Working at Vitasoy North America offers a dynamic environment with broad opportunities for learning and professional development, providing exposure to the unique challenges and opportunities that come with being a manufacturer-led organization.
This role will initially require full-time attendance at our North York office, Monday through Friday. Following the probation period, the position will transition to a hybrid work model (combining in-office and remote work) at the discretion of the manager.
WHAT YOU’LL DO
· Support the Marketing Manager in the development, execution and analysis of VNA’s Marketing Strategy across the US and Canadian Markets, ensuring brand consistency while tailoring initiatives to local consumer needs.
· Take ownership of the tactical execution of assigned ATL and BTL marketing campaigns from planning through post-campaign evaluation.
· Serve as the day-to-day contact for agencies and third-party vendors, ensuring seamless execution of marketing initiatives (e.g. digital, social, in-store demos, promotions, experiential activations, sponsorships, influencer partnerships, and events).
· Collaborate with agencies and third-party vendors on media planning, social media management, creative asset development/adaptations, influencer management, and testing opportunities across emerging digital and social platforms.
· Support the Sales Team with the development of marketing materials, including but not limited to digital assets, demos, premiums, POSM and event materials.
· Assist in building and maintaining the annual marketing calendar, while tracking timelines and reporting on deliverables and campaign performance.
· In charge of stock management of marketing materials with occasional lifting and packing of materials to ship out to our global counterparts, agencies, external vendors.
· Manage inventory and distribution of marketing materials, including packing and shipping to global teams, agencies, and external vendors (please note: this involves occasional lifting of boxes weighing 5-10 lbs).
· Partner closely with the Sales Team on in-store demos and activations, supporting planning, execution, and post-event evaluation.
· Work cross-functionally with internal stakeholders (regulatory, legal, and production teams) to support compliant product label development.
· Drive and conduct occasional market and competitor audits within grocery retail channels across the GTA.
· Travel occasionally within Canada and the US for market visits, events, and business meetings as required.
WHO YOU ARE
· Strong Project Management Skills: Highly organized with the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
· Detail-Oriented: Exceptional attention to detail to ensure accuracy and flawless execution across all deliverables.
· Proactive & Collaborative: Takes initiative to execute plans efficiently while working cross-functionally to streamline processes and drive seamless project execution.
· Adaptable & Resilient: Thrives in dynamic environments, quickly adjusting priorities and strategies to overcome challenges and keep projects on track.
· Digital & Social Media Savvy: Strong understanding of digital marketing and social media platforms, including TikTok, RED (Xiaohongshu), Instagram, and LinkedIn.
TRAVEL
This role may require up to 20-30% travel to support market visits, campaign execution, events, and business meetings. Travel may include overnight stays and occasional international travel.
QUALIFICATIONS & ELIGIBILITY
· 3+ years of relevant Marketing experience
· Bachelor’s degree in marketing, communication, or Business Administration
· Valid G driver’s license
· Minimum of 2 years of experience in the CPG industry
· Experience with events, digital marketing, and e-commerce is an asset
· Proficiency in monitoring, tracking, and managing marketing budgets
· Excellent in MS Office, including knowledge of “VLOOKUP” and “Pivot table”
· Proficiency in reading and writing in English & Chinese (required)
Work Authorization
· Candidates must be legally eligible to work in Canada.
COMPENSATION & BENEFITS
· Salary Range: $50,000 - $60,000
Note: Final compensation will be determined based on experience and qualifications.
· Dental insurance
· Employee Assistance Program (EAP)
· Extended healthcare
· Life insurance
· On-site parking
· Paid time off
· RRSP matching
EQUAL EMPLOYMENT OPPORTUNITY
Vitasoy North America is an equal opportunity employer and is committed to providing employment in accordance with the Ontario Human Rights Code. We consider all qualified applicants without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, or record of offences.
HOW TO APPLY
If you think you are the right person for this role, please submit your resume and cover letter to [email protected]
Vitasoy North America is committed to meeting the accessibility needs of persons with disabilities in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation with the application process, please call us at (647) 613-4090 or email us at [email protected].
We thank all applicants for their interest, however only those considered for an interview will be contacted. No agencies please.
AI Disclosure: We may use artificial intelligence-assisted tools to screen, assess, or select applicants as part of our hiring process.
Job Types: Full-time, Permanent
Pay: $50,000.00-$60,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Work from home
Application question(s):
- Are you legally authorized to work in Canada?
- Will you now or in the future require employer sponsorship to maintain that authorization?
- Are you comfortable travelling up to 20-30% within Canada and the US?
Experience:
- CPG/FMCG: 2 years (required)
- Marketing: 2 years (required)
Language:
Licence/Certification:
- G Driving License (required)
Work Location: Hybrid remote in North York, ON M3C 1W3
