Job Overview:
Tropical Link Canada is a natural and organic CPG food company based in Burnaby for the last 15+ years. We're passionate about delivering high-quality, clean label food products to our customers across Canada—and we're looking for a full-time Sales Manager to handle and grow our national retail sales.
This role is responsible for generating retail sales revenue, growth targets, promotional planning and execution, as well as overall business development. We value strong team players who are adaptable, eager to learn, and ready to take on a variety of responsibilities as our company grows.
Key Responsibilities:
- Lead and grow key retail accounts, build strong customer relationships, and delivering profitable sales growth
- Work closely with national and regional distribution partners to plan new listings, promotional opportunities, demos, and seek out new accounts
- Manage and grow relationships with national, regional, and independent grocery retailers across Canada
- Develop and execute account plans, pricing strategies, promotional calendars, and sales initiatives aligned with company objectives
- Achieve annual sales, distribution, and profitability targets across assigned accounts
- Identify new retail opportunities, secure product listings, and expand distribution within existing accounts
- Negotiate pricing, promotional programs, listings, and other account-specific sales initiatives
- Analyze sales performance, market trends, promotional results, and customer insights to identify opportunities for growth
- Manage sales forecasting, promotional budgets, trade spending, credits, deductions, and account profitability
- Coordinate with operations and supply-chain teams to maintain inventory availability and support customer demand
- Maintain accurate customer, sales, forecasting, and opportunity information within CRM and ERP systems
- Represent Tropical Link Canada at customer meetings, trade shows, conventions, and industry events
- Support additional sales and business-development projects as required
What We’re Looking For:
- 3+ years of account management or sales experience within the grocery, natural products, food, or CPG industry
- Demonstrated experience managing distributors and large retail accounts, preferably across regional or national grocery channels
- Established relationships within the Canadian grocery industry are considered a very strong asset
- Proven ability to grow sales, secure new listings, expand distribution, and manage account profitability
- Experience developing promotional programs, pricing strategies, forecasts, and annual account plans
- Strong understanding of retail margins, distributor structures, trade spending, deductions, and promotional funding
- Excellent communication, negotiation, presentation, and relationship-building skills
- Strong business judgment, analytical ability, and problem-solving skills
- Strong proficiency in Microsoft Outlook and Excel, along with AI-enabled productivity tools
- Post-secondary education in Business, Sales, Commerce, Marketing, or a related field
- Valid driver’s licence and access to a personal vehicle
- Ability to travel within Canada and Internationally as required
What We Offer:
- A collaborative, dynamic, and supportive work environment
- Opportunities to grow and diversify your skills in a wide array of fields
- Frequent travel opportunities (within Canada and International) for trade shows
Training:
We will provide the necessary training for the right candidate even if you do not have enough experience in all areas of highlighted work.
If you're ready to be part of a mission-driven team in a dynamic and flexible setting, we’d love to hear from you!
To apply, please send your resume via indeed and a short cover letter to [email protected]
Pay: $65,000.00-$70,000.00 per year
Work Location: In person
