Designation: Associate.
Level: L2
Experience: 5 to 8 years
Location: Toronto, Ontario, Canada.
Job Description
The Role
We are looking for a sharp, curious, and results-oriented Marketing Growth Analyst to join our team. This role is at the heart of our growth engine; you will be responsible for turning raw data into actionable insights that sharpen our marketing edge.
You’ll focus on the "top-of-funnel," dissecting how we attract, engage, and convert new users. If you enjoy hunting for the "why" behind the numbers and collaborating across teams to move the needle on ROI, we want to hear from you.
Key Responsibilities
Performance Analysis: Lead the deep-dive analysis of upper-funnel performance across all paid, organic, and earned channels to determine what’s driving high-quality traffic.
Measurement & Visualization: Design, build, and maintain automated dashboards and reports that provide a "single source of truth" for marketing KPIs.
Optimization Strategy: Proactively identify friction points in the customer journey and surface opportunities to improve conversion rates (CRO) and overall marketing efficiency (CAC/LTV).
Cross-Functional Partnership: Act as a strategic bridge between Marketing, Data Science, and Product teams to ensure data integrity and help shape experiment roadmaps.
Stakeholder Influence: Translate complex data sets into clear, compelling narratives and present recommendations to leadership to guide budget allocation and campaign strategy.
Job responsibility
Qualifications & SkillsAnalytical Mindset: 2–4 years of experience in marketing analytics, growth marketing, or a similar data-heavy role.The Tech Stack: Proficiency in SQL and experience with data visualization tools (e.g., Tableau, Looker, or Power BI). Familiarity with Google Analytics 4 (GA4) or Adobe Analytics is a must.Funnel Fluency: A deep understanding of digital marketing ecosystems, including attribution models, lead generation, and the mechanics of paid search/social.Communication: The ability to explain a P-value or a conversion trend to a non-technical audience without losing the "so what?"Curiosity: A natural drive to explore data beyond the surface level to find the hidden patterns in audience behavior.
