Worker Sub-Type:
Regular
Job Description:
The Senior Product Marketing Manager will lead positioning, messaging, and go-to-market strategy for one or more product lines within the BlackBerry Secure Communications portfolio (SecuSUITE, AtHoc, UEM), serving government, defense, public safety, and critical infrastructure markets. This role is responsible for translating deep technical and threat-landscape knowledge into authoritative, declarative messaging aligned to the BlackBerry Point of View campaign framework and its pillars of Total Communication Integrity and Unified Critical Operations.
The differentiator for this role is AI fluency. Our ambition is to rebuild product marketing around generative and agentic AI, and this role will set the standard. The successful candidate has already replaced manual workflows with multi-agent systems for research, content production, competitive intelligence, and sales enablement, and can demonstrate the leverage gained. This role partners closely with Product Management, Integrated Marketing, Sales, Content, Brand, PR, Sales Enablement, and Field Marketing to deliver category-defining work.
AI Strategy & Agentic Workflow Development
Architect and stand up a new AI tooling stack for Secure Communications product marketing, including model selection, agent orchestration frameworks, retrieval pipelines, and evaluation criteria.
Build and maintain reusable agents and skills for competitive intelligence, content repurposing, persona simulation, message testing, and sales enablement output.
Positioning, Messaging & Go-to-Market
Own positioning, messaging hierarchies, and go-to-market strategy for assigned products, aligned to the Point of View campaign framework.
Translate technical capabilities into declarative, C-suite-appropriate value propositions that withstand scrutiny by CISOs, CIOs, COOs, and government program leads.
Lead launches for new products, releases, and certifications, coordinating across product management, sales, channel, communications, and brand.
Content & Sales Enablement
Develop and ship pitch decks, battle cards, one-pagers, demo scripts, technical solution briefs, whitepapers, and web copy.
Maintain consistency in voice, tone, and messaging across product page copy, sales collateral, analyst materials, and event content.
7+ years of B2B product marketing experience, with at least 3 years marketing security, communications, or mission-critical software to government, defense, or regulated enterprise buyers.
Demonstrated, hands-on use of generative AI and agentic systems in a marketing function. Must be able to walk through specific workflows built, tooling chosen, and measurable output gains. Required to discuss in interview.
Working fluency with prompt engineering, retrieval-augmented generation, agent orchestration frameworks, MCP, and API-level access to frontier models.
Strong command of go-to-market mechanics: ICP development, messaging hierarchies, content frameworks, pricing and packaging input, sales play design.
Bachelor's degree in marketing, business, computer science, engineering, or related field. Advanced degree, relevant security certifications (CISSP, Security+), or technical AI credentials are a plus.
A collaborative, declarative communication style that holds up in front of field sales, customers, and analysts.
Scheduled Weekly Hours:
40
Compensation Hiring Base Salary Range:
$110,825.00 - $157,300.00
Please be advised that the compensation hiring range indicated herein is provided solely as a good-faith estimate of expected base compensation for the position. The actual compensation offered will be determined at the time of hire and is contingent upon multiple factors, including but not limited to the candidate’s qualifications, relevant experience, demonstrated skills, and results of assessments conducted during the hiring process.
Bonus:
The BlackBerry Variable Incentive Pay (VIP) program is an organization-wide bonus incentive program which aims to reward full-time eligible employees for their contribution to BlackBerry’s success. VIP payments are made in addition to base salary and factor in company’s performance as a way for employees to share in BlackBerry’s achievements.
Benefits:
The BlackBerry Employee Benefits programs offer a wide range of benefits that support your physical, financial and personal well-being. BlackBerry remains committed to offering affordable benefits including coverage for medical, dental, vision, life, disability insurance, retirement, employee share purchase program and paid-time-off to those that meet the eligibility requirements.
Disclosure of Position Status:
This is an active opening. We are seeking to fill this position immediately
Disclosure of Artificial Intelligence:
We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process. All applications are reviewed and evaluated by our hiring team.
