Social Media & Advertising Coordinator
Downtown Duncan Business Improvement Area Society
Term Position – Maternity Leave Coverage
30 hours per week | 4 days per week
Reports to: Executive Director
The Downtown Duncan Business Improvement Area Society is seeking a creative, organized, and business-minded Social Media & Advertising Coordinator to support our downtown business community through social media promotion, advertising opportunities, business engagement, and member-facing programs.
This role is ideal for someone who enjoys creating engaging social media content, connecting with local businesses, building strong community relationships, and managing advertising opportunities from start to finish. The Coordinator will be responsible for selling available billboard advertising space, maintaining advertiser follow-up, coordinating bookings, and managing the graphic design work required for both static and digital billboards. The role also includes delivery of the DDBIA’s Social Media Buy-In Program, regular business outreach, content creation, performance reporting, and assessing social media strategies to ensure content is effective and aligned with organizational goals.
Key Responsibilities
The Social Media & Advertising Coordinator will:
- Plan, create, schedule, and publish social media content for Facebook, Instagram, and TikTok.
- Create platform-specific content that supports downtown business visibility, member engagement, DDBIA program awareness, and community connection.
- Produce short-form video content, including Reels and TikToks.
- Visit downtown businesses regularly to capture photos, videos, stories, and promotional content.
- Build positive relationships with business owners and staff through consistent, professional, and friendly communication.
- Identify business stories, member needs, advertising opportunities, and promotional ideas through regular community engagement.
- Sell available digital and static billboard advertising opportunities to DDBIA members and eligible advertisers.
- Manage billboard advertising inquiries, lead follow-up, bookings, approvals, deadlines, and tracking.
- Create or manage the graphic design work required for static and digital billboard advertising.
- Ensure billboard artwork meets required size, resolution, formatting, branding, and content specifications.
- Promote and deliver the DDBIA’s Social Media Buy-In Program.
- Support paid social media advertising campaigns for participating businesses.
- Track social media performance, campaign results, billboard leads, advertising activity, and member engagement.
- Review analytics and assess social media strategies to help determine what content is working and where adjustments may be needed.
- Maintain content calendars, advertising lead lists, campaign tracking, approvals, files, and monthly reporting.
What We’re Looking For
The successful candidate will be someone who is:
- Confident creating content for Facebook, Instagram, and TikTok.
- Comfortable working directly with local businesses and community partners.
- Friendly, professional, and confident with outreach, relationship-building, and follow-up.
- Organized and able to manage multiple deadlines, campaigns, and advertising conversations at once.
- A strong communicator, both in writing and in person.
- Comfortable with relationship-based sales and explaining advertising opportunities clearly.
- Interested in using reporting and analytics to improve content and campaign performance.
- Able to work independently while keeping the Executive Director informed.
- Creative, practical, and able to produce clean, professional content in a timely way.
- Reliable, detail-oriented, and willing to support shifting organizational priorities.
Preferred Skills and Experience
Preference may be given to candidates with experience in:
- Social media management, content creation, communications, advertising, business promotion, or sales.
- Business outreach, community engagement, customer service, account management, or relationship-based sales.
- Creating short-form video content, captions, business features, and community-focused posts.
- Reviewing social media analytics and adjusting content strategies based on performance.
- Paid social media advertising through Meta Business Suite or similar platforms.
- Canva, Adobe Express, Photoshop, Illustrator, InDesign, or similar design tools.
- Buffer or other social media scheduling platforms.
- Photography, basic video editing, and visual storytelling.
- Designing for social media, digital advertising, print materials, or billboards.
Graphic design experience is considered a strong asset, particularly for billboard and promotional materials, but the primary focus of this role is social media content, business engagement, advertising sales, program delivery, and member promotion.
Equivalent combinations of education, training, self-directed learning, and practical experience will be considered.
Working Conditions
This is a 30-hour-per-week term position, structured as 4 days per week, intended to provide maternity leave coverage. The role includes regular in-office work, business visits throughout the downtown levy area, social media and computer-based work, and occasional evening or weekend support for events, campaigns, or special projects.
How to Apply
Interested applicants are invited to submit a resume and cover letter, along with links to examples of their work. This may include a portfolio, social media accounts they have managed, campaign samples, design work, video content, or other relevant materials that demonstrate their experience and style.
Please send applications to:
[email protected]
Applications will be accepted until the position is filled
Pay: $27.00-$33.00 per hour
Benefits:
- Casual dress
- Flexible schedule
Work Location: In person
