Director of Sales & Marketing
Nakoda Lakeside Lodge (Nakoda Lodge Ltd.)
Location: Mînî Thnî (Stoney Nakoda Nation), Alberta
Reports To: Resort Manager
Employment Type: Full-Time Executive Leadership Position
About Nakoda Lakeside Lodge
Goodstoney’s Nakoda Lodge is redefining luxury hospitality in Alberta. Located on the shores of Lake Chief Hector within Stoney Nakoda Nation, our resort blends authentic Indigenous hospitality with contemporary luxury to create one of Western Canada's most distinctive destination experiences.
Featuring 48 luxury guest rooms and suites, a premier lakeside conference and event venue accommodating up to 500 guests, elevated dining experiences, and breathtaking mountain views, Nakoda Lakeside Lodge is positioned as a premier destination for luxury leisure, meetings, weddings, and cultural experiences.
We are seeking an accomplished and entrepreneurial Director of Sales & Marketing to lead our commercial strategy, drive revenue growth, and establish Nakoda Lakeside Lodge as one of Canada's leading luxury resort destinations.
Position Summary
Reporting directly to the Resort Manager, the Director of Sales & Marketing is responsible for developing and executing comprehensive sales, marketing, and revenue strategies that maximize business performance across corporate, group, leisure, wedding, conference, and international markets.
The successful candidate will be a strategic sales leader who can create demand, build strong market relationships, develop partnerships, and position the resort as a preferred luxury destination.
Key Responsibilities
Strategic Sales Leadership
- Develop and execute annual sales and marketing strategies aligned with revenue objectives.
- Establish and achieve revenue targets for occupancy, ADR, RevPAR, catering, conferences, events, and total resort revenue.
- Identify new business opportunities across Canadian, U.S., and international markets.
- Build a diversified sales portfolio to support year-round business.
- Participate in company systems training and onboarding programs.
- Develop sales procedures, SOPs, and training resources as required.
- Recruit, train, and develop additional sales team members as approved.
Business Development
Generate new business across multiple market segments, including:
- Corporate meetings and conferences
- Executive retreats
- Association and government conferences
- Indigenous organizations and cultural events
- Luxury leisure travel
- Weddings and celebrations
- Tour operators
- Destination Management Companies (DMCs)
- Incentive travel programs
- International travel partners
- Sports and recreation groups
- Film and production crews
- Resort buyouts
- Social events and galas
Luxury Brand Development
- Position Nakoda Lakeside Lodge as one of Alberta’s premier luxury destinations.
- Develop relationships with luxury travel advisors and preferred partner networks.
- Represent the resort at trade shows, industry events, and sales missions.
- Build strategic partnerships throughout Alberta, Canada, and international markets.
- Collaborate with the Executive Leadership Team to protect and elevate the resort’s premium brand positioning.
Marketing Leadership
- Lead marketing strategies in partnership with the Marketing Manager and Resort Manager.
- Oversee digital marketing, social media strategy, website performance, public relations, email campaigns, photography, and brand storytelling.
- Develop annual marketing calendars and campaign plans.
- Analyze campaign performance and optimize return on investment.
- Collaborate with creative agencies, tourism organizations, PR partners, and media representatives.
Revenue Optimization
- Work closely with Operations, Finance, and Revenue Management teams to maximize profitability.
- Participate in regular strategy meetings with the CFO and Resort Manager.
- Monitor market trends, competitor activity, and customer demand.
- Develop pricing and positioning strategies for transient, group, and event business.
- Forecast occupancy, group pace, and future revenue opportunities.
Relationship Management
Build and maintain strong long-term relationships with:
- Corporate clients
- Meeting planners
- Wedding planners
- Government organizations
- Tourism partners
- Indigenous communities
- Travel advisors
- Event professionals
- Local, national, and international business partners
Qualifications
Required Qualifications
- Minimum 5–7 years of progressive sales leadership experience within the hotel, resort, or destination hospitality industry.
- Proven success selling luxury hotels, resorts, conference centres, or destination venues.
- Demonstrated ability to achieve and exceed revenue goals.
- Strong experience negotiating high-value contracts.
- Excellent understanding of luxury hospitality, guest experience, and destination marketing.
- Strong leadership, communication, presentation, and negotiation skills.
- Ability to travel for client meetings, trade shows, and industry events.
Preferred Qualifications
- Luxury resort sales experience.
- Experience with hotel openings, repositioning, or brand development.
- Conference centre or convention sales experience.
- Wedding and social event sales expertise.
- Experience working with Indigenous tourism or cultural destinations.
- Established relationships within corporate, association, government, tourism, and luxury travel markets.
Key Success Measures
The Director of Sales & Marketing will be accountable for:
- Annual room revenue growth
- Conference and event revenue growth
- Food & Beverage revenue generated through group business
- Occupancy and Average Daily Rate (ADR) performance
- Market diversification and new business development
- Brand awareness and market positioning
- Repeat business and client retention
- Sales pipeline growth
- Strategic partnerships
- Client satisfaction and relationship management
Why Join Nakoda Lakeside Lodge?
Join a growing luxury destination that celebrates Indigenous culture, exceptional hospitality, and unforgettable guest experiences. This is an opportunity to help shape the future of one of Alberta’s most unique resort destinations while leading a high-impact commercial strategy.
How to Apply
Interested candidates are invited to submit their resume and cover letter outlining their experience and qualifications for this position.
Please email your application to:
[email protected]
Please include “Director of Sales & Marketing” in the subject line of your email.
We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.
Pay: $90,000.00-$110,000.00 per year
Benefits:
- Company pension
- Dental care
- Employee assistance program
- On-site parking
- Paid time off
- Tuition reimbursement
Ability to commute/relocate:
- Morley, AB: reliably commute or plan to relocate before starting work (preferred)
Experience:
- Sales: 5 years (preferred)
Work Location: In person
