Marketing Manager
Create something exceptional.
At Sideshift, we don't just manufacture bow and stern thrusters—we've redefined how boat owners dock with confidence.
For more than 20 years, Sideshift has built a reputation for innovation, quality, and putting customers first. We've invested heavily in building a strong digital presence, and now we're ready for someone to own it, evolve it, and help take our marketing to the next level.
This isn't a role where you'll simply manage agencies or coordinate projects.
This is an opportunity to own the marketing function, shape our brand, and build something that directly impacts business growth.
If you're someone who loves creating, writing, analyzing, experimenting and seeing your work produce real results, we'd love to meet you.
What You'll Be Doing
You'll own the day-to-day execution and long-term direction of Sideshift's marketing strategy.
One day you might be writing high-converting email campaigns or launching Meta advertising. The next, you'll be reviewing campaign analytics, creating content from a boat show, managing our agency partners, or developing the next stage of our brand strategy.
You'll have the freedom to move quickly, test new ideas, and continuously improve how we connect with customers.
You'll also help build our internal marketing capability by mentoring co-op students and creating systems that scale.
You'll Thrive Here If You...
- Love creating as much as optimizing.
- Enjoy writing compelling content and telling great brand stories.
- Have experience managing Meta advertising and understand how to improve campaign performance.
- Think analytically and make decisions based on data.
- Don't mind rolling up your sleeves to create emails, social posts, landing pages, and marketing campaigns yourself.
- Can establish and protect a consistent brand voice across every customer touchpoint.
- Want to build a career—not freelance your way through one project after another.
- See yourself growing into a future Director of Marketing role.
What You'll Own
- Digital marketing strategy
- Meta and digital advertising
- Email marketing and automated customer journeys
- Social media and content creation
- Website improvements and conversion optimization
- Brand messaging and storytelling
- Marketing analytics and reporting
- Agency and vendor relationships
- Traditional marketing including dealer programs, trade shows, print collateral and promotional materials
What We're Looking For
- 2 to 5 years of digital marketing, growth marketing or eCommerce experience
- Proven success managing Meta Ads
- Experience creating email automation and nurture campaigns
- Excellent copywriting and communication skills
- Shopify, HubSpot and Google Analytics experience
- Strong understanding of SEO and conversion optimization
- Organized, accountable and highly collaborative
- Comfortable balancing creativity with analytics
Bonus points if you have experience in marine, automotive, powersports or outdoor recreation.
Why Sideshift?
You'll work directly with our CEO and Sales leadership.
You'll have the autonomy to make decisions, experiment, and see the direct impact of your work.
We're a fast-growing Canadian company with ambitious goals, an incredible product, and a team that values initiative over bureaucracy.
You'll attend boat shows, help grow our dealer network, build a recognizable brand voice, and create marketing that customers actually remember.
Most importantly, you'll have the opportunity to build the marketing department into something exceptional—and grow with it.
If you're looking for a role where you can own the marketing function, make a measurable impact, and help shape the future of an innovative Canadian company, we'd love to hear from you.
Please note - the role is located in Carleton Place, ON
Pay: $75,000.00-$85,000.00 per year
Benefits:
Work Location: Hybrid remote in Kanata, ON K2M 2V8
