Please take a look at our socials before applying
Instagram: @lovemarlas
Tik Tok: @marlasfashions
Youtube/Facebook: @marlasfashions
MarlasFashions.com is looking for a creative and performance-focused Social Media Content & Growth Specialist responsible for developing content, managing social channels and driving measurable social media growth.
Key Responsibilities
Content Creation
- Develop creative concepts using real Marlas dresses and actual designer styles.
- Use AI tools to create engaging images, videos and social content.
- Create content for prom, quinceañera, mother-of-the-bride, wedding guest and other key categories.
- Produce platform-specific content that is visually strong and commercially relevant.
Social Media Management
- Organize and publish content across Instagram, TikTok, Facebook, YouTube, Pinterest and other relevant channels.
- Maintain a consistent content calendar and posting schedule.
- Identify trends, viral formats and new content opportunities.
- Ensure content is optimized for each platform.
Performance & Reporting
- Track social media performance and prepare regular reports.
- Identify top-performing styles, concepts, formats and categories.
- Use performance data to continuously improve future content strategy.
Performance KPIs
Performance will be measured through:
- Growth in followers and audience reach.
- Views and watch time on video content.
- Engagement rate, including likes, comments, shares and saves.
- Website traffic generated from social media.
- Social-driven inquiries and sales.
- Content publishing consistency.
- Number of high-performing or viral posts.
- Growth in performance of key categories and designer styles.
- Improvement in results based on previous reporting periods.
- Consistent testing of new creative concepts and formats.
Ideal Candidate
- Creative and experienced with AI content-creation tools.
- Strong understanding of social media trends and platforms.
- Organized and able to manage multiple channels.
- Strong visual judgment and storytelling ability.
- Comfortable analyzing performance data.
- Fashion, e-commerce or retail experience is an asset.
Core Objective
Own the growth and performance of MarlasFashions.com’s social media presence by creating compelling content, increasing engagement, driving traffic and contributing to sales.
Pay: $21.00-$25.00 per hour
Expected hours: 30.0 – 35.0 per week
Application question(s):
- Tell us about a social post or campaign you created that performed well. What made it successful, and which metrics did you track?
- If social views and engagement are growing but website traffic or sales are not, what would you change?
- What AI tools do you use for social content creation, and how would you turn one real dress/product into multiple content concepts?
Work Location: In person
