Join the Marketing Programs team and take ownership of TELUS and Koodo's add a line (AAL) & add a X (AAX) (tablet, watch etc) portfolio. As part of the larger Postpaid Marketing Acquisition, Brand & Value Proposition team, we are responsible for driving profitable growth through strategic segments of TELUS Consumer Solutions. Our team has direct responsibility and supporting leadership for all ‘4 Ps’ of the marketing mix to drive our business objectives.
You'll join a national collaborative team across multiple time zones that thrives on autonomy and accountability. We're designed to work together—each team member owns their portfolio piece while working toward shared program goals. You'll partner with SMEs across channels and functions to bring strategy to life, and you'll have the opportunity to mentor and develop junior team members as we grow together.
As the AAL Senior Marketing Manager, you'll own the portfolio, consulting on everything from target-setting, to program design, to the offers we want to surface. This is a great fit for someone who wants to own an impactful portfolio, and is able to lead without direct authority working with a talented cross-functional team to drive results. We're looking for someone who brings a strong ability to design a comprehensive program across pricing, product, promotion, and channels, and can drive each piece to be part of a bigger picture.
Here's the impact you'll make and what we'll accomplish together
As a pivotal strategic force in TELUS and Koodo's growth strategy, you'll drive AAL/AAX outcomes across customer acquisition and retention—directly influencing revenue and market share.
#LI-REMOTE
You'll serve as the strategic architect of our AAL/AAX portfolio, owning the entire program lifecycle from concept to optimization. You'll lead strategy on both customer acquisition (multi-line/multi-product) and customer retention (growing existing accounts), designing a test-and-learn program that evolves based on real customer insights. You will drive campaign excellence, optimizing customer engagement and conversion. You will go deep into analytics and contribute meaningfully to our long term growth strategy of the team. Collaborating closely with our Consumer Base team, you'll ensure AAL/AAX strategy feels cohesive across the portfolio.
