Fleet Business Development Representative
Metro Vancouver / Fraser Valley, BC (Home-Based)
Territory: Vancouver Island, with additional opportunities throughout the Okanagan and Western Canada
On-Target Earnings (OTE): $90,000–$100,000+ annually, consisting of base salary, uncapped commission, monthly vehicle allowance, and mileage reimbursement. Top performers have the opportunity to exceed the target compensation range.
Build a Territory. Drive Growth. Earn What You're Worth.
Wagonmaster Group is seeking an experienced Fleet Business Development Representative to develop and grow an untapped territory throughout Vancouver Island.
This is not an account management role.
This is a highly independent business development position focused on opening new accounts, building long-term customer relationships, and growing market share within fleet, commercial, industrial, transportation, and maintenance-focused markets.
What We're Looking For
To be successful in this role, you must have:
- Proven fleet, commercial, or industrial sales experience.
- Strong technical knowledge of diesel engines and fleet maintenance operations.
- The ability to explain ROI, cost savings, equipment reliability, and operational improvements.
- A self-starter mentality with minimal need for day-to-day supervision.
- A passion for developing new business and growing a territory.
- Strong relationship-building and consultative selling skills.
Candidates must reside in Metro Vancouver or the Fraser Valley.
Market Opportunity
Our customers currently include trucking and transportation companies, but opportunities exist anywhere diesel-powered equipment, gasoline-powered equipment, or metalworking equipment is operated and maintained.
Potential customer markets include:
- Transportation & Trucking
- Waste Management
- Construction
- Manufacturing
- Marine Operations
- Forestry
- Agriculture
- Municipal Fleets
- Resorts & Hospitality
- Utilities
- Industrial Operations
- Heavy Equipment Operations
If equipment requires lubrication, preventative maintenance, reliability improvements, or operational cost reduction, it may be a potential customer.
What You'll Do
Business Development & Territory Growth
- Develop and grow an untapped territory across Vancouver Island.
- Prospect and secure new fleet, commercial, and industrial accounts.
- Build relationships with owners, fleet managers, maintenance managers, operations leaders, and shop foremen.
- Present technical solutions and demonstrate ROI.
- Maintain a healthy sales pipeline using CRM tools.
- Drive territory growth through prospecting, networking, referrals, and relationship building.
Customer Training & Product Demonstrations
- Deliver product presentations, equipment demonstrations, and customer training programs.
- Promote solutions for diesel engine applications, gasoline engine applications, preventative maintenance programs, and metal lubrication products.
- Educate customers on equipment reliability, maintenance strategies, cost savings, and operational improvements.
- Provide ongoing support to maximize customer success and product adoption.
Account Management
- Develop strong customer relationships through regular communication and site visits.
- Prepare customized recommendations and reports.
- Collaborate with internal teams to deliver exceptional customer service.
- Maintain accurate CRM, mileage, and expense records.
Required Qualifications
- Minimum 3 years of experience selling into fleet, commercial, industrial, transportation, maintenance, manufacturing, or related markets.
- Strong technical knowledge of diesel engines, preventative maintenance programs, equipment reliability, lubrication systems, and fleet maintenance operations.
- Experience presenting technical products, services, or solutions to business decision-makers.
- Proven ability to explain operational benefits, cost savings, and return on investment.
- Proven track record of prospecting, developing, and growing a sales territory.
- Experience managing a sales pipeline and achieving revenue targets.
- Proficiency with CRM systems and Microsoft Office.
- Valid driver's license with an acceptable driving record.
- Personal vehicle available for business travel.
- Valid passport and ability to travel within Canada when required.
Preferred Qualifications
Experience selling:
- Fleet maintenance products and services
- Heavy-duty truck products
- Diesel engine products
- Lubricants and chemicals
- Industrial products
- Metalworking and metal lubrication solutions
- Fleet management solutions
- Heavy equipment products
- Automotive aftermarket products sold into commercial customers
- Commercial vehicle dealership products and services
Diesel technicians who have successfully transitioned into customer-facing sales, business development, account management, or territory management roles are strongly encouraged to apply.
What Will Make You Successful
The ideal candidate combines technical aptitude with strong business development skills.
You can confidently discuss:
- Diesel engine performance
- Equipment reliability
- Preventative maintenance programs
- Downtime reduction
- Equipment life extension
- Productivity improvements
- Operating costs
- Return on investment (ROI)
You enjoy prospecting, opening doors, building relationships, and creating new business opportunities.
You are motivated by income growth and the opportunity to build a highly successful territory.
Travel Requirements
Regular travel throughout:
- Vancouver Island
- Metro Vancouver
- Fraser Valley
- Okanagan Region (as required)
Occasional travel to Alberta, Ontario, and other regions may be required for customer support, training, meetings, and business development activities.
What We Offer
- Competitive compensation package
- Uncapped commission opportunity
- Monthly vehicle allowance
- Mileage reimbursement
- Comprehensive training and product education
- Established product portfolio and market reputation
- Career growth opportunities
- Supportive and collaborative team environment
Equal Opportunity Employer
Wagonmaster Group is committed to providing equal employment opportunities and fostering an inclusive workplace. Accommodation is available upon request throughout the recruitment process in accordance with applicable legislation.
