Growth Marketing Manager
Help Build One of Canada's Most Trusted Mental Health Brands
Location: Toronto, ON (Predominantly in-person with some flexibility for hybrid work)
Why Straight Up Health?
At Straight Up Health, we believe mental health support should be proactive, accessible, and centered around real human connection.
We support children, teens, young adults, and the people who care for them through therapy, coaching, nutrition, and education. Our mission is simple: help more people access the right support, at the right time.
As we continue to grow, we’re looking for an ambitious Growth Marketing Manager to help more families discover our services and build one of Canada’s most trusted mental health brands.
This is a rare opportunity to build a marketing function—not just inherit one.
You’ll have the freedom to develop strategy, test new ideas, launch campaigns, build partnerships, and help shape the future of Straight Up Health as we continue to grow.
We’re looking for someone who is excited by the challenge of building something meaningful and wants to see their work create a measurable impact.
What You’ll Own
This is a hands-on growth role focused on increasing awareness, generating qualified client inquiries, and building scalable marketing systems.
You’ll combine strategy, creativity, and analytics to help more families find and access mental health support.
You will own key marketing initiatives across paid advertising, digital campaigns, social media, creative, analytics, and partnerships.
This role is ideal for someone who enjoys building, experimenting, and improving—not simply maintaining existing marketing activities.
How You’ll Make an Impact
Growth Strategy & Client Acquisition
- Develop and execute Straight Up Health’s growth marketing strategy.
- Build campaigns that increase brand awareness and generate qualified client inquiries.
- Create and optimize marketing funnels from awareness → engagement → consultation → client.
- Identify opportunities to improve conversion rates throughout the client journey.
- Test new marketing channels, ideas, and campaigns to support growth.
Paid Media & Performance Marketing
- Plan, launch, and optimize Google Ads campaigns.
- Manage Meta (Facebook and Instagram) advertising campaigns.
- Develop audience targeting, remarketing campaigns, and A/B testing strategies.
- Create campaigns designed to reach parents (our primary decision-makers) and young adults seeking support.
- Monitor advertising budgets, campaign performance, cost per lead, and return on investment.
- Continuously test messaging, creative, audiences, and offers to improve performance.
Analytics, Tracking & Optimization
- Manage and improve marketing measurement systems including Google Analytics 4, Google Tag Manager, and Meta Pixel.
- Track key conversion events including website visits, consultation requests, and lead generation.
- Analyze campaign performance and translate data into actionable recommendations.
- Build reporting dashboards and provide insights on what is working and where opportunities exist.
Social Media & Content Growth
- Own and grow Straight Up Health’s Instagram, FB and LinkedIn presence.
- Develop content calendars aligned with campaigns, services, and business goals.
- Create engaging content that builds trust with parents, youth, and the broader community.
- Write copy for social media, email campaigns, blogs, and advertising.
- Create or coordinate graphics, videos, and other creative assets using Canva or similar tools.
Brand & Creative Development
- Develop creative concepts for campaigns, advertisements, launches, and community initiatives.
- Help tell the stories that make Straight Up Health relatable, trustworthy, and differentiated.
- Coordinate creative projects including photography, video, design, and external support when needed.
- Ensure consistency across all marketing touchpoints.
Website & Conversion Optimization
- Identify opportunities to improve website performance and user experience.
- Optimize landing pages and digital experiences to increase conversions.
- Improve the journey from first interaction through to booking support.
- Work with internal and external partners on website improvements.
Partnerships & Community Growth
- Develop relationships with physicians, schools, community organizations, employers, and referral partners.
- Identify opportunities to increase awareness and create new referral pathways.
- Support events, speaking opportunities, campaigns, and community initiatives.
What You’ll Bring
We’re looking for someone who combines strategic thinking with the ability to execute.
You have:
- 3–5+ years of experience in digital marketing, growth marketing, or performance marketing.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Experience building and optimizing marketing funnels.
- Understanding of conversion tracking, analytics, and performance measurement.
- Strong copywriting and communication skills.
- Experience managing social media platforms and digital campaigns.
- Ability to create polished marketing materials using Canva or similar tools.
- Strong organizational skills and the ability to manage multiple priorities.
- A proactive, entrepreneurial mindset—you see opportunities and take action.
Bonus Points For:
- Experience in healthcare, mental health, wellness, education, or family services.
- Experience with email marketing and automation.
- Experience with SEO and website optimization.
- Photography, video editing, or content production skills.
What Success Looks Like After 12 Months
You will have helped us:
- Increase qualified client inquiries.
- Improve advertising performance and conversion rates.
- Build stronger marketing systems and processes.
- Grow our Instagram and LinkedIn communities.
- Develop valuable referral and community partnerships.
- Strengthen Straight Up Health’s reputation as a trusted leader in youth and family mental health.
Why You’ll Love This Role
- You’ll help shape the future of a growing mental health organization.
- You’ll have the freedom to test ideas, experiment, and make decisions.
- Your work will directly impact how families access support.
- You’ll work closely with a passionate team that cares deeply about making a difference.
- You’ll have the opportunity to build something meaningful from the ground up.
We’re not looking for someone to simply manage our marketing—we’re looking for someone who wants to help build what’s next.
To Apply
Please submit:
- Your resume
- A brief cover letter explaining why this opportunity interests you
- Examples of marketing campaigns, projects, or growth initiatives you’ve worked on (portfolio or links welcome)
We love marketers who think differently. We’re interested in how you think, what you’ve built, and the impact you’ve created—not just the titles you’ve held.
We thank all applicants for their interest. Only candidates selected for an interview will be contacted.
Pay: $60,000.00-$80,000.00 per year
Education:
- Bachelor's Degree (required)
Work Location: Hybrid remote in Toronto, ON (Toronto District)
