Position Summary
The Marketing Manager at City Dance Corps leads the planning, execution, and optimization of marketing initiatives that drive enrollment, retention, brand awareness, and revenue growth across City Dance Corps' programs and services.
Working closely with the Creative Director and cross-functional teams, this role oversees customer acquisition and retention strategies, digital marketing, website management, partnerships, campaign development, and customer engagement initiatives. The ideal candidate is strategic, creative, highly organized, and excited to contribute to a collaborative and dynamic environment.
Who We Are
City Dance Corps is the GTA’s top dance studio with over 24 years of experience. We are committed to community-forward, high-quality dance education in a welcoming environment, offering programming for all ages and all levels.
We pride ourselves on having the most diverse roster of dance styles available in the city, and on creating an inclusive space where people can express, learn, connect, and grow through dance.
Who You Are
At City Dance Corps, we look for more than experience. We look for individuals who are ambitious, curious, and eager to take ownership of their work while contributing to a collaborative team environment.
You are someone who is:
- Excited to learn, take on new challenges, and grow with the organization.
- Creative, proactive, and accountable with a strong "can-do" attitude.
- Comfortable balancing strategic thinking with hands-on execution.
- Collaborative and adaptable in a fast-paced environment.
- Positive, solution-oriented, and resourceful.
Key ResponsibilitiesMarketing Strategy & Campaign Management
- Develop and execute marketing strategies and campaigns that support enrollment, retention, brand awareness, and revenue growth.
- Plan and manage promotions, launches, events, memberships, workshops, performances, and seasonal registration campaigns.
- Monitor market trends, customer behaviour, and performance insights to identify growth opportunities.
- Support the development of promotional pricing strategies, discounts, offers, and incentive structures that support business goals.
Customer Engagement & Digital Marketing
- Manage customer acquisition, retention, and re-engagement initiatives through email, SMS, paid advertising, partnerships, referral programs, and marketing automations.
- Oversee CRM strategy, audience segmentation, customer journeys, and loyalty/rewards programs.
- Manage website content and digital marketing channels, including Google Ads, Meta Ads, email marketing, social media, and emerging platforms.
- Maintain Squarespace and Shopify websites, ensuring content, promotions, and programming information remain current and accurate.
Content, Branding & Partnerships
- Develop marketing content and promotional materials across digital and print channels.
- Create visual assets, campaign messaging, and storytelling initiatives that strengthen audience engagement.
- Ensure consistency of brand voice and visual identity across all customer touchpoints.
- Lead partnerships, sponsorships, influencer collaborations, community events, and public-facing initiatives.
Analytics & Team Collaboration
- Track campaign performance and key marketing metrics.
- Analyze customer, content, campaign, and revenue data to identify opportunities for improvement.
- Prepare reports, presentations, and recommendations for leadership.
- Chair weekly marketing meetings, including agenda preparation and meeting minutes.
- Collaborate with administrative, instructional, and customer service teams to support organizational goals.
- Provide guidance to marketing support staff as required.
QualificationsRequired
- Minimum four (4) years of experience in marketing, communications, or a related field.
- Experience managing multi-channel marketing campaigns from strategy through execution.
- Experience with CRM systems, marketing automation, and customer lifecycle marketing.
- Strong project management, communication, analytical, and presentation skills.
- Strong understanding of marketing analytics, content performance metrics, and customer engagement reporting.
- Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.
- Proactive, adaptable, collaborative, and comfortable taking ownership of projects.
- Proficiency with digital marketing platforms, content management systems, and analytics tools.
Preferred
- Post-secondary education in Marketing, Communications, Business, or a related field.
- Experience in arts, education, recreation, fitness, or community-based organizations.
- Experience managing paid digital advertising and lead generation campaigns.
Technical Skills
Experience with or ability to quickly learn:
- Google Ads and Google Analytics
- Meta Ads Manager
- Squarespace and Shopify (coding in HTML a plus)
- MailerLite and WellnessLiving
- Canva and Adobe Creative Suite
- Zapier and Airtable
- CRM and marketing automation systems
- Google Workspace
Working Conditions
- Hybrid work environment with regular in-office attendance.
- Occasional evening and weekend work required for events, launches, and organizational activities.
- Occasional travel between Oakville and Toronto studio locations and community event sites.
- Extended periods of computer-based work and digital communication.
Equity, Diversity & Accessibility
City Dance Corps is committed to creating an inclusive, equitable, and accessible workplace. Accommodation is available upon request throughout the recruitment and employment process in accordance with applicable human rights and accessibility legislation.
Pay: $20.00-$25.00 per hour
Benefits:
Work Location: Hybrid remote in Toronto, ON M6H 1Z2
