About SWSE
SW Sports & Entertainment (SWSE) is a vibrant, innovative organization that boasts a wide array of thrilling entities. This includes the Sudbury Wolves Hockey Club, Sudbury Five Basketball Club, Sudbury Spartans Football Club, Cyclones Soccer Club, Greater Sports Branded Apparel, Out of Home Sudbury Advertisement, SW Food & Beverage, SWSE Play it Forward, and our promotions company. Our mission is rooted in bringing world-class sports, entertainment, and events to the Greater Sudbury region. We pride ourselves on providing unforgettable experiences to our fans and the community.
Job Summary
Season Memberships & Ticket Operations Coordinator is full-time position that serves as a key member of the business operations department. The Season Membership & Ticket Operations Coordinator will be responsible for overseeing all aspects of season memberships including, communication and distribution of tickets and providing exceptional customer service for all members as well as providing operational and system support for Wolves, Five, Cyclones and Spartans games.
Key Responsibilities
Membership Program Management
- Oversee all aspects of season memberships across all SWSE brands, ensuring seamless execution of member communications, benefit fulfillment, and retention strategies.
- Act as the primary point of contact for season members, delivering exceptional service through personalized communication, targeted campaigns, exclusive event invitations, and year-round engagement.
- Conduct regular account reviews and liaise with the sales team to identify upselling, cross-selling, renewal, and product add-on opportunities.
- Coordinate and execute all membership benefit programs, including gifting, swag distribution, printing access cards, and exclusive in-venue experiences.
Ticket Operations & Box Office Coordination
- Process and coordinate all membership deals within the ticketing system and in collaboration with the box office to ensure accuracy and timely fulfillment.
- Act as a key liaison to the box office for season setup, ticket package creation, season ticket distribution, and game setup requirements.
- Manage internal ticketing requests, including staff comps, team ticketing (home and away), and game-day allocations while adhering to budgeted comp ticket limits.
- Create and manage ticket packages (e.g., Kids Club, Family Pack, Flex Pack) and ensure accurate implementation and distribution.
- Support walk-up ticket strategies, ensuring tracking and follow-up to capture fan data and identify future sales opportunities.
Customer Experience & Game Day Activation
- Provide outstanding customer service support to all season members and ticket holders both remotely and on-site.
- Work all home games, including evenings, weekends, and holidays, performing game-day responsibilities such as: Manning ticket services and guest services booths, VIP room check-ins and membership activations, Member recognition activities (e.g., Member of the Game), Post-game feedback collection via surveys and CRM follow-up
CRM & Data Management
- Maintain accurate and detailed records in HubSpot or similar CRM systems to track client interactions, monitor renewal status, and manage member lifecycle touchpoints.
- Analyze ticketing data, including purchased vs. scanned rates, to inform strategies that drive higher usage, retention, and ROI.
- Utilize CRM insights to proactively identify at-risk accounts and implement engagement strategies to reduce attrition and increase conversion rates
Collaboration & Campaign Execution
- Collaborate cross-functionally with Marketing, Sales, and Fan Experience teams to:
- Develop and execute ticket sales promotions
- Coordinate promo code implementation and tracking
- Plan and support themed events and exclusive member activations
- Support team-wide initiatives that drive fan engagement, ticket revenue growth, and brand loyalty.
Promotional & Attendance Initiatives
- Coordinate the distribution and tracking of promotional ticket codes in conjunction with marketing campaigns.
- Assist in monitoring per-game attendance and scanning rates to provide accurate forecasts and suggest initiatives to increase attendance and in-venue engagement.
- Contribute to ideation, planning, and implementation of initiatives aimed at increasing walk-up sales and overall attendance.
General Support & Departmental Contribution
- Assist with broader ticketing department tasks including:
- Creation, ordering, and distribution of vouchers
- Development and distribution of promotional ticket packages
- Day-to-day administrative and operational duties as required
- Support internal reporting, post-event analysis, and department meetings with relevant updates, metrics, and suggestions.
Workplace Culture & Professionalism
- Foster and support an inclusive, respectful, and equitable work environment.
- Represent SWSE with professionalism at all times, maintaining positive relationships with internal staff, partners, and fans.
- Contribute to ongoing initiatives that strengthen team culture and organizational values.
Other Duties as Assigned
- Perform any additional tasks or responsibilities as requested by management, contributing to the success of the team and company as needed
Required Qualifications
- Undergraduate degree or diploma from a recognized post-secondary institution, or equivalent combination of education and experience.
- 1–2 years of selling experience, preferably in sports, entertainment, or event-related industries.
- Proven success in a client-facing role with demonstrated ability to build and maintain strong relationships.
- Possess or have the ability to acquire a valid driver’s license; must have access to reliable transportation.
- Willingness and ability to work a flexible schedule including evenings, weekends, holidays, and extended hours during peak seasons.
- Ability to travel locally as required for client meetings, promotional events, or off-site activations.
Required Skills & Competencies
- Strong interpersonal and verbal communication skills, with the ability to present and sell ideas effectively.
- Confident in conducting outbound and inbound sales calls in high volume.
- Demonstrated ability to close deals and meet/exceed revenue targets.
- Exemplary customer service skills with a client-first mindset.
- Highly organized and detail-oriented with excellent time management skills.
- Capable of handling multiple priorities in a fast-paced, high-pressure environment with shifting deadlines.
- Proficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
- Experience using CRM systems (HubSpot preferred) for account tracking, retention analysis, and pipeline management.
- Self-motivated with the ability to work both independently and collaboratively within a team structure.
- Positive attitude, strong work ethic, and willingness to support team goals and initiatives.
- Flexible and adaptable to changing business needs and game-day environments.
- Proactive approach to identifying new opportunities and solving problems with minimal supervision
Working Conditions/Physical Requirements
- Must be available to work a flexible schedule including evenings, weekends, holidays, and extended hours as required, particularly during home games, events, or peak sales periods.
- Expected to be on-site during all home games and major events to support group experiences, provide customer service, and coordinate activations.
- Occasional local travel is required to attend meetings, visit clients, or represent the organization at off-site promotions or community events.
- Must be comfortable working in a loud, crowded, and fast-paced environment typical of sports and entertainment venues.
- May be required to lift or carry event materials, packages, or promotional items (up to 25 lbs).
- This position involves a mix of office-based administrative work and on-site duties at venues or client locations.
Application Process
We thank all applicants for their interest; however, only those selected for an interview will be contacted. Applications will be reviewed on a rolling basis, therefore, candidates are encouraged to apply early.
Application Deadline: June 14, 2026
Job Location: Sudbury, Ontario
Job Status: Full-Time (This posting is for an existing vacancy)
Equal Opportunity Employer
We are committed to providing an inclusive and accessible work environment. We welcome applications from all qualified individuals and will accommodate candidates in accordance with applicable laws, including the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodation is available upon request throughout the recruitment process.
Pay: $42,000.00-$55,000.00 per year
Benefits:
Application question(s):
- What interests you about working in the sports & entertainment industry?
Location:
- Greater Sudbury, ON (preferred)
Work Location: In person
