Overview
We are seeking a dynamic and results-driven Outbound Leads Growth Specialist to accelerate our lead generation efforts and expand our market reach. In this role, you will leverage cutting-edge digital marketing tools, data analytics, and multichannel strategies to identify, engage, and convert high-quality prospects. Your expertise in marketing automation platforms, CRM systems, and technical proficiency will be essential in creating impactful campaigns that drive demand and foster long-term business growth. Join us to be at the forefront of innovative B2B marketing initiatives that energize our sales pipeline and elevate our brand presence.
Responsibilities
- Develop and execute outbound lead generation campaigns across multiple channels, including email marketing, social media, and digital advertising.
- Utilize marketing automation tools such as Marketo, Eloqua, Pardot, HubSpot, and Salesforce Marketing Cloud to design targeted outreach sequences.
- Implement lead segmentation strategies based on product market segmentation, customer behavior, and data analytics insights to optimize campaign effectiveness.
- Monitor digital marketing performance using Google Analytics, web analytics reporting tools, and attribution modeling to refine outreach tactics.
- Collaborate cross-functionally with sales teams, product managers, and marketing operations to align messaging and ensure seamless campaign execution.
- Manage email campaign setup, automation workflows, and A/B testing to improve open rates and engagement metrics.
- Analyze data from CRM systems like Salesforce and HubSpot to identify trends, measure ROI, and inform future demand generation strategies.
Qualifications
- Experience with Apollo.io
- LinkedIn Sales Navigator
- Googles Analytics
- Email automation platforms, Marketing automation tools
- Website visitor identification platforms (Lead feeder, Albacross, RB2B, etc.)
- Strong analytical mindset
- Excellent organizational skills
- Attention to detail
- Effective written communication
- Self-motivated and results-oriented
- Ability to prioritize multiple projects
- Collaborative team player
Join us as an Outbound Leads Growth Specialist to energize our outreach efforts with innovative strategies rooted in data-driven insights! Your technical prowess combined with your passion for demand generation will help us unlock new opportunities and accelerate our growth trajectory.
Pay: From $70,000.00 per year
Benefits:
- Casual dress
- Company events
- Employee assistance program
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home
Experience:
- B2B sales: 5 years (preferred)
Language:
- English (required)
- French (preferred)
Work Location: Remote
