ABOUT INSTITUTIONAL LINK
Institutional Link manages two leading market intelligence platforms serving the global private markets ecosystem: SecondaryLink and EvergreenLink.
ABOUT SECONDARYLINK
Launched in 2023, SecondaryLink is the leading news and data tool focused on the global private equity and alternative asset secondary market. We deliver daily secondary market news, research, pricing data, deal insights, jobs data, and deal-sourcing tools for top secondary funds, investment banks, institutional limited partners, and asset managers.
ABOUT EVERGREENLINK
Launched in 2026, EvergreenLink is the market’s leading news and data tool focused on semi-liquid evergreen funds. We help investors, asset managers, advisors, and other private markets professionals track fund launches, portfolio activity, performance, capital flows, fees/expenses, and key developments across the evergreen fund universe.
ROLE OVERVIEW
We’re seeking a Social Media Coordinator to support the social media and marketing efforts of both SecondaryLink and EvergreenLink. This is a hybrid social media and marketing role, ideal for someone who is extremely high energy, highly organized, creative, intellectually curious, and excited to learn about private markets.
The successful candidate will work closely with reporters and report directly to the Editor and Head of the News team. This person will help ensure that SecondaryLink and EvergreenLink articles, campaigns, and market updates are published quickly, accurately, and professionally across LinkedIn, X, and other channels.
KEY RESPONSIBILITIES
- Post SecondaryLink and EvergreenLink articles on LinkedIn and X.
- Refine short-form posts to accompany news articles, market updates, campaigns, and recurring content series.
- Create graphics and visual assets for news articles and social media posts using tools such as Canva, Adobe tools, and Figma.
- Support social media campaigns and content series across both platforms.
- Track jobs, hires, promotions, and team changes across the secondary market and evergreen fund universe.
- Monitor LinkedIn, X, company websites, newsletters, press releases, and other public sources for relevant updates.
- Help maintain organized content calendars, campaign trackers, and internal workflows in Coda.
- Work closely with the news team to ensure posts are timely, accurate, on-brand, and aligned with editorial priorities.
SKILLS AND QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Journalism, Business, Finance, or a related field.
- 1–3 years of experience in social media, marketing, communications, journalism, content, or a related role.
- Proficient in LinkedIn and X, with an understanding of how professional audiences engage with news and market updates.
- Experience creating graphics, social media visuals, or marketing assets using Canva, Adobe, Figma, or similar tools.
- Strong writing ability, with the ability to produce clear, polished short-form copy.
- Highly organized, detail-oriented, reliable, and able to manage multiple priorities in a fast-moving environment.
- High energy, intellectually curious, and eager to learn about private markets, the secondary market, and evergreen funds.
- Comfortable working in Coda or similar workflow, project management, or content calendar tools.
- Able to work full-time and in-office, Monday to Friday, at our downtown Toronto office.
WHY JOIN INSTITUTIONAL LINK?
- Work at the intersection of private markets, data, journalism, and marketing.
- Join a lean, innovative team with room for growth, responsibility, and direct impact.
- Work closely with a fast-paced news team covering the two most exciting and rapidly growing segments of private markets.
- Regular social gatherings, including our company book club, “Second Shelf.”
- Casual dress.
- Full benefits and paid time off.
Pay: $52,000.00-$60,000.00 per year
Ability to commute/relocate:
- Toronto, ON M5V 2G5: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (required)
Language:
Work Location: In person
