Who We Are
Prepr is a not-for-profit social enterprise dedicated to lifelong learning — equipping people with the skills and support they need to reach their full potential. Through a learn-by-doing approach, Prepr develops and delivers pre-built labs and customized programs that empower learners at every level.
For over a decade, Prepr has partnered with businesses, NGOs, governments, and other stakeholders to drive meaningful outcomes for recent graduates, job seekers, and employees. We offer tailored programming that helps organizations close skills gaps, build workforce capacity, and foster a culture of continuous learning and innovation.
We are seeking a strategic, results-driven Sales Development Representative to lead outbound business development efforts, generate qualified pipeline, and forge lasting partnerships with employers and industry clients. This role sits at the intersection of sales, workforce solutions, and relationship management — and is central to Prepr's growth.
The right candidate brings proven outbound sales experience, strong pipeline discipline, and a genuine interest in workforce development. You'll open doors with decision-makers, align Prepr's solutions to real employer needs, and play a direct role in expanding our reach and impact.
Why Join the Prepr Family?
- Be part of a high-performing team of critical thinkers that thrives on problem-solving
- Participate in shaping the future of work and be rewarded with meaningful equity
- Access leadership and growth opportunities as the company rapidly scales
What We're Looking For
- Passion for our mission and the role of workforce development in building equitable economies
- A high-activity outbound mindset — comfortable owning call volume targets and driving pipeline from cold to close
- Highly organized, with a proven track record of managing multiple complex accounts and opportunities simultaneously
- At least 5 years of experience in sales development, business development, employer relations, or workforce solutions; experience in non-profit or educational sectors is a strong asset
- Proficiency with tools such as Outreach, Salesforce, and Apollo
- Excellent verbal and written communication skills — you can adapt your pitch to a VP of HR just as easily as a small business owner
- Integrity, attention to detail, and an outstanding work ethic
What You'll Be Doing
1. Outbound Sales & Lead Generation
- High-Volume Outreach: Execute outbound calling, email, and multi-channel campaigns targeting employers, HR leaders, and business decision-makers to generate qualified pipeline for Prepr's workforce solutions
- Prospecting: Identify, research, and engage high-potential leads across target industries and company sizes
- Pipeline Management: Build and maintain a healthy pipeline in CRM (Salesforce), ensuring consistent follow-up, accurate stage tracking, and velocity toward conversion
- Customized Pitches: Develop tailored value propositions and proposals that connect Prepr's programs to each prospect's workforce challenges and business goals
- Campaign Collaboration: Partner with the marketing team to support outreach campaigns and events that drive brand visibility and inbound interest
2. Partnership Development & Relationship Management
- Build Long-Term Partnerships: Establish and grow relationships with employers, industry associations, and sector stakeholders to secure placements, project collaborations, and program integration opportunities
- Employer Engagement: Lead workshops, presentations, and information sessions that showcase Prepr's capabilities and participant talent
- Strategic Account Management: Serve as the primary point of contact for partners, ensuring alignment between their workforce needs and Prepr's programming
3. Workforce Solutions Alignment
- Needs Discovery: Consult with employers to surface workforce trends, skills gaps, and hiring challenges — using these insights to position Prepr's solutions and inform curriculum development
- Participant Matching: Collaborate with the training and delivery teams to connect participants with opportunities that match employer requirements and learner goals
4. Data, Reporting & Continuous Improvement
- Metrics Tracking: Own your outreach metrics — call volume, connection rates, conversion rates, and pipeline value — and report on them accurately and consistently
- Outcome Reporting: Prepare quarterly and annual reports on sales and partnership outcomes, identifying trends, gaps, and areas for growth
- Continuous Improvement: Use data to sharpen your outreach approach, refine pitches, and improve placement outcomes
Bonus Points If You:
- Hold a Bachelor's degree in Business or a related field
- Are familiar with Agile methodology
- Are proficient in data analysis tools (Excel, Google Sheets) and have experience with LMS and CRM systems
- Have worked in a scaling start-up or growing small-business environment
What We Offer
- $60,000 – $75,000/year based on experience
- Group benefits including dental and extended healthcare
- Generous paid time off
- Flexible working hours, Monday to Friday
- 12 Learning & Development Days per calendar year
- Remote / work from home with occasional in-office collaboration days
What Success Looks Like
First 30 Days – Foundation & Ramp
- Fully onboarded on Prepr's mission, programs, and partnership model
- Deep familiarity with Prepr's CRM (Salesforce), Outreach, and Apollo workflows
- Reviewed current and past employer partnerships to map the ecosystem and identify priority sectors
- Begun light prospecting — identifying and qualifying high-potential employer leads
- Established personal outreach targets (100 calls/day, 500 calls/week) and understand how your activity connects to overall sales and placement goals
- Introductory conversations completed with Growth and Delivery teams to understand the full program-to-placement cycle
90 Days – Active Pipeline & Engagement
- Managing a live, qualified pipeline with consistent follow-up and CRM hygiene
- Delivering tailored pitches and proposals aligned to employer needs and Prepr's value proposition
- Secured initial partnership conversations or pilot engagements in key target sectors
- Supported or led at least one employer engagement event or presentation
- Contributing to workforce insights by surfacing employer trends and skills needs from the field
- Reporting accurately on outreach metrics, conversion rates, and early-stage relationship outcomes
6 Months – Growth & Strategic Impact
- Demonstrating measurable progress in partnership acquisition and pipeline conversion
- Managing long-term employer relationships with strong alignment to Prepr's program offerings
- Acting as a trusted advisor to partners — leveraging field intelligence to influence curriculum and program direction
- Leading employer presentations, co-branded events, or strategic initiatives that raise Prepr's industry profile
- Delivering comprehensive quarterly partnership performance reports with clear recommendations
- Recognized internally as a key driver of employer engagement strategy and a subject-matter expert in workforce solutions
We are an equal opportunity employer and value diversity. We strive to create a culture that does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
