Influencer & Ads Digital MarketerJob Summary
We are seeking a creative and data-driven Influencer & Ads Digital Marketer to grow brand presence across social media platforms and digital channels.
In this role, you will develop influencer marketing strategies, manage paid advertising campaigns, and create social media growth strategies across platforms including Instagram, TikTok, and XiaoHongShu (RED).
You will be responsible for identifying the right creators, managing collaborations, optimizing ad performance, analyzing campaign results, and staying ahead of social media trends to drive brand awareness, engagement, and business growth.
This role is ideal for someone who understands both creative content strategy and performance marketing, and enjoys turning digital campaigns into measurable results.
Duties
- Develop and execute influencer marketing strategies by identifying, evaluating, and collaborating with creators who align with brand goals and target audiences.
- Manage influencer campaigns from outreach, negotiation, content briefing, and coordination to performance tracking.
- Develop social media strategies for Instagram, TikTok, and XiaoHongShu (RED) to increase engagement, reach, and brand awareness.
- Stay updated on social media trends, viral content formats, and platform algorithms to improve content performance.
- Support content planning, including video ideas, captions, hooks, and campaign concepts.
Paid Advertising & Performance Marketing
- Plan, launch, and optimize paid advertising campaigns across platforms including Meta Ads (Facebook & Instagram), TikTok Ads, Google Ads.
- Analyze campaign performance, optimize targeting, budgets, and creatives to improve ROI.
- Monitor key performance metrics including CTR, CPC, CPM, conversions, and customer acquisition costs.
- Prepare campaign reports and provide insights for future improvements.
SEO & Content Optimization
- Conduct keyword research to improve content discoverability and search visibility.
- Optimize content strategies based on platform search trends and audience behavior.
- Understand SEO best practices for improving organic traffic and online visibility.
Creative Content & Social Media Management
- Manage social media scheduling and publishing using tools such as Hootsuite, Buffer, or similar platforms.
- Review and proofread content to ensure accuracy, consistency, and alignment with brand guidelines.
Data Analysis & Reporting
- Use tools such as Google Analytics, Meta Business Suite, TikTok Analytics, and platform insights to measure campaign performance.
- Analyze data and provide recommendations to improve marketing strategies and business results.
Qualifications
- Proven experience in digital marketing, influencer marketing, and paid advertising.
- Strong understanding of social media platforms including Instagram, TikTok, and XiaoHongShu (RED).
- Experience managing influencer collaborations, including outreach, negotiation, and campaign execution.
- Hands-on experience with Meta Ads, TikTok Ads, and Google Ads.
- Strong understanding of social media trends, content strategies, and audience engagement.
- Strong attention to detail with excellent proofreading and communication skills.
- Ability to analyze data and translate insights into actionable marketing strategies.
- Creative mindset with the ability to combine storytelling, trends, and performance marketing.
Preferred Qualifications (Bonus)
- Experience in lifestyle, food, beauty, wellness, or local business marketing.
- Bilingual ability (English + Chinese) is an asset.
Pay: $3,500.00-$4,500.00 per month
Work Location: Remote
