At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Role overview
Lead Britvic Ireland’s ecommerce and digital strategy across all commercial channels… Supermarkets, Convenience, and Away From Home. This newly created role will drive profitable growth through online platforms, digital activations, and customer partnerships. The Ecommerce executive will be the central connector between commercial teams, shared services, and digital execution, ensuring Britvic Ireland regains ecommerce leadership in FY26 and beyond.
What you’ll be doing
- Deliver an 18-month ecommerce strategy with KPIs, investment roadmap, and retailer-specific plans.
- Lead ecommerce planning and execution across platforms including Tesco, Musgrave, Dunnes, Amazon, Just Eat, Deliveroo and others.
- Champion integration of physical and digital campaigns to ensure seamless shopper experiences.
- Own the digital shelf strategy across all retailers, ensuring content excellence, discoverability, and conversion optimization.
- Take ownership of the digital shelf tool for Ireland, ensuring content quality, taxonomy optimisation, and retailer compliance.
- Lead the creation, approval, and deployment of ecommerce assets in line with GB best practice guides.
- Collaborate with GB DCom and Shopper Marketing teams to adopt frameworks, share learnings, and align on campaign execution.
- Collaborate with IE Account and Shopper teams to execute platform-specific actions and align with GB where needed.
What we’re looking for:
- Maintain best-in-class content across all platforms using Brandbank and retailer systems. Operate a digital shelf scorecard and refresh calendar to ensure discoverability, compliance, and conversion.
- Strong organisational and time-management skills, with the ability to manage multiple priorities simultaneously.
- Co-develop retailer-led campaigns with shopper teams and invest in retail media partnerships (e.g., Tesco Media & Insight, Musgrave Digital Screens, Dunnes Sponsored Ads).
- Act as a proactive, customer-facing lead, building strong relationships with ecommerce contacts across key retailers and aggregators.
- Skilled in interpreting data, identifying trends, and translating insights into commercial actions that drive growth.
- Influence internal stakeholders across commercial, shopper marketing, and supply chain teams to align on ecommerce priorities.
Education/Qualifications
- Educated to A-Level / Leaving Certificate standard, or equivalent experience within a commercial or sales support environment.
What you can expect & you’ll be well-rewarded with:
- Competitive salary, generous annual leave, Bonus and recognition
- Life assurance & income protection
- Pension (5% employee / 10% employer)
- Free product issued
- Volunteering & wellbeing support
- Inclusive and supportive culture, Fairness and representation
- Ways of working that build inclusivity & Champion diversity at every level
Our Growth Culture
What if your own growth could spark something bigger - for your team, your community, and the world around you? What if curiosity, courage, and care weren’t just values on a poster, but the way we actually work together every day? This is the kind of culture we’re building.
Interested?
We’re here to help if you need support during the recruitment process. If you have any questions about the role please don’t hesitate to get in touch with our Resourcing Team at [email protected]
Apply today and for more information head over to: britvic.com/careers
We look forward to receiving your application.
Due to General Data Protection Regulation (GDPR) we only receive applications via our Applicant Tracker System.
