We are a Canadian real estate developer and investment group with a diversified portfolio spanning residential, commercial, and hospitality assets across North America. With over 65 years of experience and more than 23 million square feet owned, managed, or in development, we bring an integrated approach to creating places that endure. Guided by a commitment to making a meaningful difference, we build relationships that shape communities and drive long-term value. Our business spans development, investment, property management, and capital partnerships—each grounded in a shared purpose and a values-led culture defined by integrity, entrepreneurship, and respect. From a single building on Alberni Street to a growing portfolio of transformative projects, we continue to evolve while staying true to our roots as a family-led company. As we look ahead, we remain focused on enhancing life from within—creating spaces, experiences, and partnerships that stand the test of time.
Peterson is looking for a Marketing Manager that will support the planning and execution of marketing initiatives across Peterson’s residential development portfolio. This role will lead the digital and performance side of project marketing — including CRM management, digital campaigns, SEO/AEO strategy, analytics, and optimization — while also supporting broader marketing initiatives including advertising, campaign coordination, partnerships, collateral, and project launches. The ideal candidate is both strategic and hands-on, with strong knowledge of real estate marketing, digital platforms, customer journeys, and campaign performance.
Key Responsibilities
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Supporting development and execution of project marketing strategies across multiple developments;
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Managing integrated campaigns across digital, print, social, email, web, and on-site channels;
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Coordinating advertising placements, media schedules, campaign rollouts, and marketing deliverables;
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Assisting with project launches, presentation centre marketing, partnerships, activations, and events;
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Leading digital marketing initiatives including paid media, SEO, AEO, email marketing, remarketing, and lead generation campaigns;
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Overseeing website performance, landing page optimization, customer journeys, and conversion opportunities;
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Monitoring and optimize campaign performance using analytics, reporting, and audience insights;
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Staying current on digital trends, AI-enabled tools, and emerging marketing technologies;
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Managing CRM systems, lead flow processes, audience segmentation, and marketing automations;
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Developing reporting dashboards and track campaign performance, lead quality, and conversion metrics;
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Using data and market insights to support decision-making and optimize marketing strategies;
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Collaborating with Sales teams to ensure accurate lead tracking and reporting;
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Working closely with internal teams including Sales, Development, Communications, and Construction;
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Managing relationships with agencies, media partners, consultants, and external vendors; and
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Developing clear creative and campaign briefs and providing strategic feedback throughout execution.
What You Bring
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Minimum of 5 years’ marketing experience, preferably within real estate development or project-based industries;
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Completion of a College degree or diploma;
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Strong understanding of residential presale marketing and customer acquisition strategies;
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Understanding of SEO, AEO, website optimization and lead generation best practices;
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Expertise in digital marketing platforms, paid media, CRMS systems and campaign analytics;
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Experience with GA4, Google Ads, Meta Ads Manager, CRM platforms, and reporting dashboards;
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Familiarity with AI-enabled marketing tools and emerging digital trends is an asset;
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Efficient and effective time and project management, demonstrating accountability and ability to meet tight timelines under high-pressure while producing high quality and accurate work;
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Excellent organizational skills, attention to detail and ability to prioritize tasks to stay efficient
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Demonstrated ability to problem-solve using effective written and verbal communication
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Building positive and professional relationships with internal and external stakeholders being proactive, results-orientated and resourceful in work;
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Communicating clearly and concisely both in verbal and written communication.
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Demonstrating maturity, confidence and tact, particularly when dealing with difficult issues or conflicts.
Salary Range: $90,000 - $100,000 annually, based on experience.
We are an equal opportunity employer. Start challenging yourself today in an environment that embraces diversity and rewards innovation with competitive pay and great benefits. While we thank all candidates for their interest in joining our team, we will only contact those short-listed for an interview. Please note only Microsoft Word documents or PDFs will be accepted.
