Your Impact at Empire
Empire Homes is seeking a Marketing Manger! Under the direction of the Senior Director, Marketing, you will be responsible for playing a crucial role in driving the company’s growth through effective marketing strategies and ensuring brand visibility while maximizing customer acquisitions and retention efforts. This role is a 12-month contract.
This role is located at our Empire Canada Head Office in Vaughan, ON. This posting is for a temporary backfill position. The expected annual salary range for this role in $85,000 - $100,000/year. Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, candidate’s geographical location, as well as market and business considerations.
What We Are Looking For:
- 5+ years of experience in residential real estate marketing, advertising and brand management gained through work with either a real estate developer or a marketing agency specializing in the industry.
- Bachelor Degree or College Diploma in Marketing, Communications, Business Administrator or related field of study.
- Proficient in Microsoft Office applications including Excel, Word, Outlook, PowerPoint and Teams.
- Experience working with CRM platforms an asset (Salesforce, Hubspot etc.)
- Proven dynamic leadership and project management skills.
- Exceptional attention to detail and commitment to accuracy.
- Strategic, innovative, and creative personality with a strong business acumen.
- A passion for working in a fast-paced, collaborative environment.
- Ability to manage tight launch timelines and high-volume deliverables.
- Ability to collaborate effectively with sales teams, consultants, agencies, and construction/operations teams.
- Driver’s license and vehicle required for site visits and event organization.
Why Join Empire Homes
Joining Empire Homes isn’t just about finding a job; it’s about establishing a meaningful connection with the work you do. At Empire Homes, we are redefining what it means to work in the homebuilding industry by fostering a culture of creativity and excellence. We firmly believe our employees are the cornerstone of our success, and we're committed to Guiding Growth, Every Step of the Way.
Here are some exclusive offerings at Empire Homes that we are really excited about – and we think you’ll appreciate too:
- Opportunity to collaborate with other skilled and visionary professionals.
- Receive exclusive discounts on Empire Homes through our Employee Home Ownership Program.
- Keep growing your career with continuing education support and opportunities for learning & development.
What You’ll Be Doing Each Day
- Manage the execution and rollout of approved corporate and project related marketing campaigns and associated creative assets, ensuring all deliverables are executed on schedule and performance is tracked against objectives.
- Develop and manage detailed creative briefs for external marketing, media, and design agencies, clearly defining project objectives, target audience, timelines, brand guidelines, and deliverables to ensure accurate execution and alignment with marketing strategy.
- Review creative from external agencies, gather and consolidate stakeholder feedback, communicate revisions, and ensure all changes are accurately implemented prior to approval.
- Manage and maintain the company’s online presence, including Empire Homes website content, the Empire Homes Broker Portal and third party websites (example: Livabl), ensuring imagery, messaging, pricing and product information remain current and complete at all times.
- Monitor online (Google and Meta) marketing performance and analytics, providing strategic recommendations to optimize campaign effectiveness and lead generation.
- Oversee the creation and management of organic social media content, including community engagement and day-to-day channel management.
- Lead the development, deployment, and performance tracking of community-specific email marketing communications.
- Coordinate and execute homeowner, prospect and broker events, sales launches, and promotional activations, including vendor coordination, budget management, logistics oversight, on-site execution, and post-event reporting and performance evaluation.
- Support ongoing marketing financial administration, including processing invoices, tracking expenditures, and reconciling budgets against approved marketing plans to ensure accuracy and fiscal control.
- Perform other marketing-related duties and support cross-functional initiatives as required to ensure the successful execution of community and corporate marketing objectives.
Who We Are
We are one of North America’s largest private homebuilders, with operations in Ontario, Texas, Georgia, Tennessee, the Carolinas, and Colorado. There is no set path at Empire Homes; we empower you to shape your career in ways you may never have imagined. We create opportunities that Support Where You’re Headed.
Empire Homes is an inclusive employer dedicated to building a diverse workforce. We are committed to providing accommodation throughout the recruitment and selection process for any qualified applications under the respective provincial human rights codes. Please advise a member of our team if you require accommodation to ensure your accessibility needs are accommodated. Any information received relating to accommodation will be addressed confidentially.
Notice of AI Use in Recruitment:
We use AI technology and tools to support streamlining parts of our candidate screening process. Every step involving AI is reviewed and guided by our People & Culture team to ensure objectivity, equity, and compliance with our company policies, federal and provincial/state legislation and create a people-centered experience.
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