About the Company
158275 Canada Digital Systems Inc. provides data services, cloud platform solutions, business automation, and digital workflow services to organizations seeking to modernize their operations.
We help businesses improve productivity, streamline repetitive processes, organize information, and adopt practical digital solutions that support sustainable growth. Our approach combines technology, responsive service, and a clear understanding of each client’s operational needs.
We are seeking a motivated and professional Business Development Representative to identify new business opportunities, introduce prospective clients to our services, and help build a strong pipeline of qualified B2B opportunities.
Position Overview
The Business Development Representative will be responsible for connecting with prospective business clients through telephone, email, professional networking platforms, referrals, and other outbound channels.
You will research potential customers, identify relevant business needs, start meaningful conversations with decision-makers, and schedule qualified meetings for further consultation. This position is well suited to someone who is confident communicating with business professionals, comfortable with structured outbound prospecting, and interested in developing a long-term career in technology sales and business development.
The successful candidate will be organized, persistent, curious, and able to explain technology services in clear business terms. You do not need to be a software developer, but you should be interested in learning how cloud solutions, data services, workflow automation, and digital tools can help businesses operate more efficiently.
Responsibilities
- Research and identify prospective clients within selected industries and business segments.
- Conduct outbound prospecting through telephone calls, personalized emails, professional networking platforms, referrals, and other approved channels.
- Introduce prospective clients to the company’s data, cloud, automation, and digital workflow solutions.
- Engage business owners, managers, operations leaders, and other decision-makers in professional discovery conversations.
- Ask relevant questions to understand a prospect’s current processes, operational challenges, technology needs, and business priorities.
- Qualify leads based on business requirements, timing, decision-making authority, potential fit, and level of interest.
- Schedule qualified discovery meetings, consultations, or product demonstrations for the appropriate team member.
- Build and maintain an organized pipeline of prospective customers.
- Record calls, emails, notes, follow-up activities, and opportunity details accurately in the company’s CRM system.
- Follow up consistently with interested prospects while maintaining a respectful and professional candidate experience.
- Develop personalized outreach messages based on the prospect’s industry, role, organization, and potential business needs.
- Communicate the practical value of workflow automation, cloud platforms, data management, and digital transformation services.
- Respond professionally to initial questions and common objections from prospective clients.
- Maintain a working knowledge of the company’s services, ideal customer profiles, value propositions, and target markets.
- Collaborate with management, marketing, technical, and client-service teams to improve lead quality and outreach strategies.
- Support targeted campaigns, referral initiatives, networking activities, and business development projects.
- Monitor prospecting activity, conversion rates, scheduled meetings, follow-up progress, and other assigned performance indicators.
- Share market feedback, recurring customer concerns, competitor information, and emerging business needs with management.
- Participate in sales training, coaching sessions, team meetings, and performance reviews.
- Represent the company professionally in all written, telephone, virtual, and in-person communications.
- Follow applicable privacy, anti-spam, data-protection, and company communication policies.
- Perform other related business development duties as required.
Requirements
- At least one year of experience in business development, B2B sales, lead generation, inside sales, customer acquisition, account development, or a related client-facing role is preferred.
- Previous experience with technology services, SaaS, cloud solutions, business software, professional services, data services, or workflow automation is an asset.
- Strong verbal and written communication skills in English.
- Confidence initiating professional conversations with prospective business clients.
- Comfortable conducting outbound calls and following up with prospects by telephone and email.
- Ability to communicate clearly with business owners, managers, executives, and other decision-makers.
- Strong active-listening, questioning, relationship-building, and objection-handling skills.
- Ability to understand business challenges and connect them with relevant technology solutions.
- Professional, respectful, and customer-focused communication style.
- Self-motivated and comfortable working toward activity, pipeline, and meeting-generation objectives.
- Strong organizational skills and attention to detail.
- Ability to manage multiple prospects, follow-up dates, and priorities without losing important information.
- Comfortable using CRM software, email, spreadsheets, video-conferencing platforms, and online research tools.
- Ability to learn new digital services, technology concepts, and sales processes.
- Reliable attendance and the ability to work effectively in a structured professional environment.
- Ability to receive coaching, apply feedback, and continuously improve performance.
- Legally authorized to work in Canada.
Preferred Qualifications
- College diploma or university degree in business, marketing, communications, technology, or a related field.
- Experience selling to small and midsize businesses.
- Experience using a CRM platform to manage leads, activities, and sales opportunities.
- Familiarity with consultative selling, solution selling, BANT, SPIN, or another structured qualification method.
- Experience booking qualified meetings for account executives, consultants, or senior business development professionals.
- Understanding of business automation, cloud platforms, data management, CRM systems, APIs, or digital transformation.
- Experience researching target accounts and developing personalized outbound campaigns.
- Existing knowledge of the Toronto or Greater Toronto Area business market.
Equivalent combinations of education, sales experience, customer-service experience, and transferable skills will also be considered.
Benefits
- Comprehensive onboarding and service training.
- Ongoing sales coaching and professional development.
- Opportunities to build practical experience in B2B technology sales.
- Clear performance expectations and regular feedback.
- Potential advancement into senior business development, account management, solutions consulting, or sales leadership positions.
- Access to company-provided CRM, prospecting, communication, and productivity tools.
- Exposure to cloud platforms, data services, workflow automation, and digital transformation projects.
- Collaborative environment with access to technical and management support.
- Consistent Monday-to-Friday daytime schedule.
- Professional office environment in downtown Toronto.
- Convenient location near Union Station and public transit.
- Paid vacation, public holidays, and applicable leaves in accordance with company policy and Ontario employment standards.
- Inclusive workplace where professional growth, initiative, accountability, and respectful communication are valued.
What Success Looks Like
A successful Business Development Representative will:
- Consistently complete high-quality prospecting and follow-up activities.
- Build a healthy pipeline of relevant B2B prospects.
- Generate qualified meetings with appropriate decision-makers.
- Maintain complete and accurate CRM records.
- Communicate the company’s services clearly and professionally.
- Develop strong knowledge of the company’s target markets and solutions.
- Respond positively to coaching and improve performance over time.
- Build trust with prospective clients without using aggressive or misleading sales tactics.
- Contribute ideas that improve outreach, qualification, and lead-conversion processes.
Ideal Candidate
You may be a strong fit for this opportunity if you are naturally curious, comfortable starting conversations, and motivated by measurable progress. You enjoy learning about businesses, identifying operational challenges, and helping decision-makers understand how technology can improve their work.
You are persistent without being overly aggressive, organized without requiring constant supervision, and confident enough to ask thoughtful questions. You understand that successful business development requires preparation, consistent follow-up, careful listening, and professional relationship-building.
Application Process
Please submit your current résumé and a brief application explaining your interest in B2B business development and technology solutions.
Applicants selected for further consideration may be contacted for an initial telephone or virtual interview. Additional interviews or role-related assessments may be included in the selection process.
We appreciate the interest of all applicants; however, only candidates selected for the next stage will be contacted.
Equal Opportunity and Accommodation
158275 Canada Digital Systems Inc. is committed to providing an inclusive and respectful recruitment process. Employment decisions are based on qualifications, relevant experience, demonstrated abilities, and the requirements of the position.
Accommodation is available during the recruitment and selection process upon request. Applicants requiring accommodation are encouraged to communicate their needs when contacted.
Pay: $65,200.00-$86,958.92 per year
Benefits:
- Company events
- Employee assistance program
- On-site parking
- Paid time off
- RRSP match
Work Location: In person
