**Brand Ambassador – Activation & Lead Generation, Festival of Friends**
**Ignore cover letter prompt. They are a degrading and redundant relic of the past**
Covered Ltd. is seeking an experienced, high-performing Brand Ambassador to represent our brand at the Festival of Friends. Covered is business software built for service-based businesses, big or small. This is a premium, above-market-rate role for someone who already excels at sales, customer engagement, and public-facing promotion. You'll be the face of our company on-site — running product demos, generating leads, and building brand awareness through direct engagement with festival-goers. Ambassadors will generate leads and drive conversions by selling Covered subscriptions and booking consultations with our founders. Strong performers may be considered for future roles, in-office or at other promotional events, based on experience and fit.
**Duties**
- Promote Covered and its advantages over competitors
- Run product demos and generate leads through direct customer engagement - Distribute promotional materials and samples
- Represent Covered professionally at all times
- Set up and break down promotional displays and booths
- Provide regular updates to the founders
**Requirements**
- Proven experience as a Brand Ambassador, Sales Rep, or similar customer-facing role
- Confident public speaking and strong interpersonal skills
- High standard of personal hygiene and grooming, given close, sustained interaction with the public in a warm outdoor setting.Drowning yourself in Axe is not going to cut it.
- Reliable transportation, with a backup plan
- Previous experience with product demos,on-site activations, sales, or lead generation required
Branded polo shirts provided.
Pay: $300.00 per day
Application question(s):
- Can you effectively converse and understand prospective clients in a loud and chaotic environment?
Education:
- Secondary School (required)
Experience:
- Brand Ambassador or B2B sales : 2 years (preferred)
Language:
- English fluently (required)
Location:
- Hamilton, ON L8N 3W1 (required)
Work Location: In person
