OVERVIEW
The key objective of the acquisition marketing team is to grow awareness and acquire new clients for digital investing products via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share. The Senior Marketing Manager will lead programs and campaigns related to growth/acquisition marketing strategies, helping drive the objectives of the Investorline Acquisition Marketing team. The role requires a strong competency in strategy, product marketing, and go-to-market activations.
Contract Duration: 14 months (and possible extension)
Pay: T4: $42 / IC $49
RESPONSIBILITIES
- Lead and develop strategic marketing roadmaps, business cases, product initiatives, and marketing programs.
- Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales.
- Assume ownership of acquisition campaigns, sharing key milestones, learnings, and reporting with stakeholders periodically.
- Develop targeting matrices to identify client groups for targeting and campaign optimization.
- Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts, and assets.
- Ensure adherence to Brand and Product standards of all content and creative, in alignment with business objectives.
- Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.
- Identify areas of opportunity to increase production efficiencies and support overall business objectives.
- Work closely with external and internal agency partners and vendors to successfully deliver campaigns, projects, and content.
- Collaborate with business partners and other marketing partners to understand strategic business objectives and areas of intersection.
QUALIFICATIONS
- Typically, 6-10 or more years of relevant experience, with a minimum of 3 years in an acquisition or growth-focused marketing role.
- Post-secondary degree in a related field of study or an equivalent combination of education and experience.
- Strong experience in demand and revenue generation, paid media, social media, and analytics.
- Deep expertise in creative development, execution, and measurement related to acquisition/growth marketing.
- Strong working knowledge of digital media strategy and tactics including owned media strategy and channels.
- Ability to interact with senior leaders and executive stakeholders.
- Strong oral, written, and presentation skills.
- Strong attention to detail and ability to manage time effectively.
PREFERRED
- Experience delivering programs, campaigns, and client-facing content in Financial Services, Online Investing, or other highly regulated industries.
EDUCATION
- Degree/diploma in marketing, business, advertising, or communications.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.
