About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
As a FSOP Region Manager at Monster Energy, you will lead sales growth and market expansion across a designated region in Canada by managing key foodservice, on-premise, and vending channel partnerships. You will develop and execute strategic sales plans, build relationships with foodservice operators and distributor partners—including Coca-Cola bottlers and Alternative Route-to-Market (ARTM) distributors such as Sysco and Gordon Food Service—and identify opportunities to increase distribution, volume, and market share. This role combines account management, business development, distributor collaboration, and field execution, requiring regular customer engagement, joint business planning, performance analysis, and cross-functional partnership with sales, marketing, and category teams to deliver revenue growth and maximize Monster Energy's presence across corporate cafeterias, hospitals, colleges, restaurants, and other foodservice accounts.
Drive new business development and manage existing customer relationships to achieve volume, distribution, revenue (NSR), and market share objectives across an assigned territory.
Develop and execute strategic sales plans for key foodservice operators and distributor partners, including account planning, customer engagement, marketing activation, and business reviews.
Establish and maintain executive-level relationships with foodservice customers and distributors to improve distribution, merchandising, pricing, and product placement.
Manage distributor programs, incentives, and budgets to maximize field execution and ROI.
Lead joint sales efforts with alternative route-to-market partners and distributor sales teams, ensuring alignment on national initiatives, sales priorities, and best practices.
Partner with marketing teams to execute national and regional promotional programs, customer-specific activations, and distributor incentive strategies.
Support annual customer planning processes, sales meetings, and the development of short- and long-term growth strategies for key accounts.
Collaborate cross-functionally with Brand Marketing and Category Management teams to develop category-selling solutions, product launch strategies, and customer-facing sales materials.
Work with Monster Energy and distributor stakeholders to incorporate pricing, packaging, and proof-of-value recommendations into commercial and go-to-market plans
Bachelor's degree preferred in Business Administration, Finance, Sales, Marketing, or a related field.
3–5 years of experience in Sales, Account Management, Trade Marketing, or Business Development within the beverage, consumer packaged goods (CPG), or related industry.
Experience managing relationships with retailers, foodservice operators, distributors, and/or bottling partners.
Proven ability to drive sales growth, expand distribution, and execute customer-specific business plans.
Experience working with cross-functional teams including Sales, Marketing, Category Management, and Operations.
Strong proficiency with Microsoft Office Suite, particularly Excel, PowerPoint, and Outlook.
For United States applicants:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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