For over 30 years, Tokyo Express has proudly served the Edmonton community with quality Japanese cuisine and exceptional customer service. We're looking for a creative and strategic Marketing Specialist – Brand & Strategy to help grow our brand through compelling content, digital marketing, social media, and cross-functional marketing initiatives.
What you will do:
- Collaborate and work on design, marketing and digital artifacts to ideate, define and implement content goals.
- Implement integrated, audience-driven content strategies, ensuring relevance and consistency with the overall content mission.
- Capture and edit professional-quality photographs of products and company-related content, ensuring visual consistency across marketing and brand materials.
- Managing the company social media platforms and marketing related third-party applications.
- Assuming responsibilities as a project coordinator on some projects (responsible for obtaining approvals and execution of deliverables).
- Content research and creation and/or curation.
- Working with a variety of business stakeholders to identify business goals, content objectives, target audiences, and expected results. Including arranging stakeholder engagement meetings and SME interviews and regular check ins/touchpoints with business unit leaders to ensure continued alignment and timely project delivery.
- Intelligence gathering to write for a variety of mediums – including thought leadership, newsletters, standalone client communication, blog posts, reports, advertorials/sponsored content, promotional materials, advertisements, video scripts, website landing pages/portals/surveys copies, social media, etc.
- Responsible for maintaining the functional flow of content as an asset throughout the business (adhering to governance and workflows).
- Collaborate with stakeholders from across the business including marketing, digital experience, and product to craft content on a variety of topics for various audiences to deliver content that is consistent with our brand voice.
- SEO and keyword strategy to improve organic visibility and drive traffic. (Conduct keyword research, monitors SEO performance and implements on-page and off-page SEO strategies)
- Quality assurance and brand alignment
- Editing, proofreading and fact checking to ensure brand and style guidelines are adhered to, and tone of voice aligns with a specific audience.
- Content delivery and measurement.
- Consult with Team Manager to ensure content delivery plan is in alignment with overarching content strategy.
- Involved in ensuring content measurement to support enhancement and optimization.
- Perform other duties as required.
Requirements :
- Bachelor’s degree in journalism, marketing, communications, or related field.
- Minimum of three to five years in content creation, copywriting, or communications.
- A diverse portfolio demonstrating a passion for your work
- Familiarity with content management systems (e.g., Sanity, WordPress, Drupal).
- Proficiency in content and layout design tools (e.g., Canva, Adobe Photoshop).
- Strong computer skills (MS Office).
- Understand various content platforms (blogs, long-form content, social media, and print media).
- Knowledge of content best practices.
- Excellent written and verbal communication.
- Ability to adapt to changing content trends and technology.
Pay: $50,000.00-$70,000.00 per year
Benefits:
Education:
- Bachelor's Degree (required)
Experience:
- Brand Strategy : 3 years (required)
Language:
Work Location: In person
