Digital Marketer with a specialization on SEO & AI Search Visibility
If you're part analyst, part marketer, part detective, and get a genuine kick out of figuring out why a number moved... this is you!
We make sleep technology that helps people get a great night’s sleep, and these days the way people find us isn't Google alone. Sleepers increasingly turn to ChatGPT, Gemini, Perplexity, Shop, and more. We need someone whose job it is to make sure when someone asks, we're the answer they get - and that they actually buy once they find us!
This is a hybrid role: equal parts SEO, detective work, and hands-on execution. If our AI-driven traffic or sales dip, you're the one who digs in, figures out why, and fixes the issue. If sales don’t dip, you’re the one making sure they increase!
We know our people are our biggest asset, and we don't just say that. We have a great team, value each other, and value our customers. The right person will have a great time working with Snug.
What You'll Be Doing
- Traditional SEO practices to make sure that we are doing everything we need to do in order to show up in search, capture more key words, and continue to build the authority of our site with content, back links etc.
- Learning! We are looking for an avid learner who will spend time each morning reading and watching content to help them keep their skills sharp and up to date as with this marketing discipline, it is changing all the time
- Digging into why our AI referral traffic or sales move up or down - and doing something about it, not just reporting on it
- Owning our visibility across every AI surface that matters: ChatGPT, Gemini, Perplexity, AI Overviews, Claude, the Shop app, and whatever shows up next
- Running Trustpilot like it's a real channel - responding to reviews, resolving complaints, and contesting fraudulent ones
- Getting us talked about in the right places - Create our Reddit business profile, monitor Reddit threads, forums, community spaces - authentically, not through a manufactured campaign (and coordinating with our PR agency so we're not duplicating effort)
- Making sure Perfectly Snug is described consistently everywhere - our site, reviews, directories - so AI models never get confused about who we are
- Partnering with our content and dev folks on the technical side (schema markup, structured data, FAQ-style content) that makes us easy for AI to cite accurately
- Keeping an eye on TripleWhale for the sales-side numbers, building your own tracking for the visibility/citation side, and bringing it all together in a monthly read-out
Who We're Looking For
- Genuinely marketing-minded and analytical in equal measure - as comfortable in a dashboard as writing a Reddit reply
- An SEO background, but already thinking past traditional SEO into how AI search actually works
- A learner first, expert second (though we won't stop you from becoming both) - someone who'll spend real time, even hour one on the job, figuring out how to work before jumping in
- A chameleon, a utility player - someone who can pick up a new tool, platform, or channel and just go
- Fast - you'd rather test and ship than sit in a planning meeting
- Comfortable with ambiguity - this role is still being defined, and you'll help define it
Nice to Have
- Experience with AI visibility / citation tracking tools (Profound, Peec AI, Otterly, Semrush AI Toolkit, Similarweb, or similar)
- Working knowledge of schema markup or structured data
- Experience managing a review platform, including dispute/fraud processes
- Reddit, forum, or online community experience - participating for real, moderating is a plus
- Comfort partnering with an external PR/comms agency without stepping on their work
- Someone who isn’t going to sit around being told what to do. A self starter that likes to dive in, and own their part of the business and the results that come with it
Hours & Logistics
- Full-time, Remote work but working from our Richmond, BC office is an option
- Reports to the Digital Marketing Manager
If this sounds like your kind of role, we'd love to hear from you!
Job Types: Full-time, Permanent
Pay: From $65,000.00 per year
Benefits:
- Extended health care
- Flexible schedule
- Paid time off
- Work from home
Education:
- Bachelor's Degree (required)
Experience:
- Digital marketing: 3 years (required)
Work Location: Remote
