What you’ll do:
Campaign Leadership, Activation & Governance
- Lead activation and optimization across Amazon Ads (Search & DSP), Walmart
Connect, Instacart Ads, Criteo, Uber Ads, DoorDash Ads, and Loblaws (MediaAisle).
- Own end-to-end campaign governance: creative requirements and QA,
tracking/tagging (where applicable), flighting, budget allocations, pacing,
keyword/bid/audience optimization, and ongoing brand safety + compliance
checks.
- Establish clear performance guardrails (KPIs, learning agenda, optimization
cadence) and ensure timely escalation of risks (inventory/OOS, pricing gaps,
creative fatigue, tracking/reporting issues).
Strategy & Planning
- Translate client briefs into channel strategy and full-funnel plans: audience
frameworks, targeting approach, measurement plan, and a structured testing
roadmap (A/B tests, incrementality/lift, geo tests, creative tests).
- Partner with commerce/retail readiness stakeholders to improve conversion and
efficiency: catalog hygiene, PDP content, reviews/ratings, pricing and promo
strategy, inventory checks, and OOS suppression.
- Build and maintain media plans and forecasts (scenario planning, and sufficiency
planning where needed).
Reporting & Insights
- Own cross-platform reporting and insights across Amazon Search/DSP/AMC,
Walmart, Instacart, Criteo, Loblaws (MediaAisle) and other platform UIs; ensure
clean data, consistent definitions, and executive-ready reports.
- Turn performance into a clear narrative: what happened, why it happened, what we
learned, and what we’re doing next with actionable recommendations and
quantified impact.
- Use AMC (where available) to support deeper insights (path-to-purchase, overlap,
audience performance, incrementality signals) and improve targeting and
measurement.
Client-Facing Ownership
- Lead client communications and governance: set expectations, manage approvals
and timelines, and proactively communicate trade-offs, risks, and recommended
actions to senior stakeholders.
- Present monthly business reviews and QBRs with a crisp story that ties media
performance to business goals and identifies next-step decisions.
Partner & Cross-Functional Management
- Manage senior relationships with Amazon, Walmart, Instacart, Criteo, Loblaws, and
other partners/vendors to unlock opportunities, troubleshoot issues, and drive
performance improvements.
- Coordinate internally across analytics, creative, finance/billing, and account
leadership to ensure operational excellence and scalable delivery.
Leadership & Team Development
- Lead and mentor Specialists/Coordinators: define priorities, set clear standards,
provide coaching, and support development plans.
- Drive consistent ways of working: playbooks, QA checklists, pacing/SOV monitors,
naming conventions, change logs, and structured post-mortems to improve
performance over time.
- Responsible for entering media buy inputs into Prisma in a timely manner, and
coaching/teaching new team members and Coordinators on Prisma billing
processes and best practices.
- Ensure budget accuracy within PM media finance systems (including reconciliation
checks and timely updates aligned to approved plans).
- Update and approve BCR amounts monthly, ensuring alignment across pacing,
invoicing, and finance governance
