A collection of heritage-driven, neighbourhood-centric hotels.
Archive Hospitality Group began with a mission: Revitalize architectural landmarks as vibrant places that anchor and contribute to the community. We reimagine historic buildings deeply rooted in their location and welcome travelers and locals alike to share memorable experiences. From the people and places we encounter to the connections we make; we aim to create space for all. We strive to bring the same level of quality, commitment, and dedication we give to our properties to the Archive Team.
Position: Social Media Manager
The Role at a Glance: The Social Media Manager at Archive will play a key role in creating and delivering engaging and inspiring content across our range of digital channels at the corporate and property level. Ensuring our digital presence supports and enhances our properties’ offerings and delivers our messages effectively, the role will report into the Senior Marketing Manager and help in shaping the overall digital content strategy.
This role requires someone who is highly creative and can identify, create, manage, and deliver photo and video content using a range of techniques, across social channels. This role will also be responsible for community management, social media strategy and scheduling.
The role will work across a range of projects in the organization and therefore effective working relationships will need to be formed with various internal teams, external stakeholders, and third-party vendors. The ideal candidate will be a motivated individual who is passionate about digital marketing and producing tangible results. The role would suit a well-organized and strategic thinker who excels at planning. Community management, digital photography and video editing experience is required, and the role will be supported by a photographer monthly.
Your day to day duties:
Creating and Managing Content:
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Lead the day-to-day management of our corporate and properties’ digital channels, creating inspirational, informative, and engaging photo and video content.
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Plan, produce and create digital content to be used across all our digital channels, increasing engagement with our audiences.
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Develop creative ideas, suggest new innovative ways of delivering digital content and keep up to date with the latest digital marketing trends, industry insights and platform updates.
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Create graphics and edit photos, working with the internal marketing team when necessary.
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Create awareness and interest within our audiences, driving traffic to engage with digital content.
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Monitor, analyze and report on the performance of digital channels/activities using tools like Later social posting app, feeding back tostakeholders,and using the data to inform future activities.
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Prioritize and schedule work effectively,anticipatingproblems and adjusting the allocation of resources and time accordingly.
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Contribute to and work with relevant team and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns.
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Attend events, committee meetings and functions as and when appropriate.
Managing Social Media Presence for Multiple Accounts:
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Ensure visual and written brand integrity of content for each account
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Plan and schedule posts
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Create engaging caption copy for each of our individual properties
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Community management for each social channel - responding to inquiries, engaging with comments
and other accounts
Administrative Duties and Relationship Management:
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Attend marketing meetings to plan and support assets for upcoming initiatives
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Create and manage relationships with various team members at both corporate and property levels
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Organize and manage digital assets (photography, 3Dtoursand video)
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Train and share social media best practices with internal teams when applicable
Qualifications:
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3 years experience as a Social Media Manager
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Experience in creating social media strategies and reporting
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Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
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Excellent verbal and written communication skills
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Ability to craft engaging content
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Organized and able to multitask
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Passion for hospitality and real estate industry
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Self-starter who works well both independently and collaboratively
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Strong design eye and skill
What We Offer: A fun and fast-paced environment; casual and flexible work environment. We are committed to delivering exceptional service and making every guest experience a memorable one. Competitive salary, incentive & benefits.
Inclusivity: Our team fosters a culture of inclusion and belonging for both team members and guests. We celebrate diversity, collaboration and uniqueness.
OUR PROPERTIES:
About The Broadview Hotel:
Featured in Michelins’ Toronto Hotel Guide, The Broadview Hotel is an iconic gateway to the city’s most captivating neighbourhood. It is a historic east-end neighbourhood landmark with a wonderfully colourful past. Originally built in 1891, it has now been meticulously restored and reimagined as a 58-room boutique hotel and charismatic gathering spot.
About Gladstone House:
Since 1889, Gladstone Hotel has been a pillar of the West Queen West community offering a space that promotes creativity and collaboration while fostering inclusivity. Over the past several years, the Gladstone Hotel has evolved in many ways but has continued to be recognized and valued as a very social and interactive gathering place, most recently being featured in Michelins’ Toronto Hotel Guide
About Postmark Hotel:
Archive's newest addition to our hotel collection is The Postmark Hotel. Dating back to 1914, the Postmark has always been a place for connection. Once a historical post office and community hub on Newmarket’s charming Main Street and now the highly anticipated Postmark Hotel, we operate with an emphasis on community, art, and gathering. Our thoughtfully designed space has room for you to meet, dine and drink, as well as space to host your most important get-togethers, from group dinners to business meetings and retreats.
