Location: Primarily based out of our Yorkville and Kitchener offices, with occasional work from our Hamilton, Waterloo, Cambridge, and Port Severn branches, and travel across Southern Ontario for content capture.
OVERVIEW
We are seeking a Social Media Coordinator who is equal parts content creator and strategist. This role goes far beyond posting. You'll be responsible for turning real-time activity (events, listings, launches, testimonials, behind-the-scenes moments) into on-brand social content that builds awareness, drives engagement, and generates raised hands. You will manage multiple social media handles, including Corcoran Horizon Realty and our other owned and partner companies.
In this role, you will play a key part in shaping how our brand and the communities we represent show up across digital platforms. You will lead our real-time storytelling, capturing dynamic content in the field and translating our projects, people, and moments into compelling, trend-aware social narratives.
This position is ideal for someone who lives and breathes social media and understands what drives engagement.
KEY DUTIES AND RESPONSIBILITIES
Content Creation & Execution
- Create, edit, and publish short-form and static content across key platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, and others as required)
- Manage and post content across multiple social media handles, including Corcoran Horizon Realty and other owned/partner companies
- Translate live activity (events, listings, team moments, launches, site visits, market updates) into timely, compelling social content
- Capture compelling content at client events, property launches, open houses, and luxury showcases across the region
- Capture content in real time where required and supplement with curated and campaign-based posts
- Create engaging photo posts, stories, and carousels to enhance our digital presence
- Ensure all content aligns with brand voice, visual standards, and messaging priorities
- Manage posting schedules, captions, hashtags, and basic platform optimization
Content Strategy & Planning
- Develop and maintain a structured content plan that balances:
- Live action content
- Curated content
- Campaign-driven content (launches, recruiting, new dev, leasing, events, etc.)
- Identify content themes that support awareness, credibility, and conversion
- Work closely with leadership, marketing, and sales teams to anticipate upcoming moments worth capturing, including intake from management, New Developments, and agents
- Build relationships with local businesses and content creators in the communities we serve
- Collaborate on network building and potential sponsorships
Engagement & “Raised Hands”
- Actively monitor comments, DMs, and engagement signals
- Understand how to prompt action through content (questions, CTAs, framing, timing)
- Flag and route inbound leads, inquiries, and opportunities to the appropriate team
- Track what content is generating attention vs. intent and adjust accordingly
Performance & Optimization
- Monitor performance metrics (reach, engagement, saves, shares, clicks, DMs) using Meta Business Suite, Google Analytics, and platform-specific insights
- Boost posts and manage paid social media advertising campaigns to support lead generation and brand visibility
- Track and report KPIs across all managed accounts
- Continuously refine content approach based on performance, platform trends, and audience behavior
- Provide regular high-level insights (what worked, what didn't, what we should do more/less of), including blog/LinkedIn content performance and agent adoption of personal-brand accounts post-onboarding
Agent Support
- Provide onboarding guidance to agents for setting up and branding their personal social media accounts
- Support agents and the marketing team with strategic content execution
REQUIRED EXPERIENCE & COMPETENCIES
Core Skills & Experience
- 4+ years of proven experience managing social media for a brand, business, or organization (real estate, lifestyle, or service-based industries an asset; experience at a real estate brokerage specifically is a strong asset)
- Proficient in managing multiple social media accounts/handles and creating engaging content across key platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube)
- Strong understanding of short-form content and platform behavior
- Comfortable creating content from live environments, not just desk-based design
- Proficient in Meta Business Suite and Google Analytics; skilled in boosting, tracking, and reporting on posts and KPIs
- Proficient in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) and Capcut
- Experience using AI tools to support and streamline content creating and workflows
- Strong written communication skills with an ability to adapt tone and voice, able to write blog posts, LinkedIn articles, and website content in addition to social copy
- Solid grasp of social media as a business tool, not just a creative outlet
- Valid driver's license and access to a reliable vehicle required
- Diploma or degree in Marketing, Communications, or a related field is an asset
- Candidates are preferred to provide their own gear
Strategic Mindset
- Understands how social media supports broader marketing and growth objectives
- Can think in terms of funnels, intent, and outcomes, not just aesthetics
- Able to prioritize content that drives engagement and inquiry, not vanity metrics
- Curious, analytical, and proactive in testing and refining content ideas
Personal Attributes
- Highly organized and able to manage multiple content streams, accounts, and deadlines at once
- Confident, self-directed, and comfortable working in fast-moving environments
- Strong judgement around what is "worth posting" and when
- Collaborative, coachable, and comfortable taking direction while bringing ideas forward
WHAT SUCCESS LOOKS LIKE
- Social channels feel alive, intentional, and current, not stagnant or overly polished
- Live moments are consistently captured and turned into usable content
- Engagement increases in meaningful ways (DMs, replies, inquiries)
- Content aligns with business priorities and supports campaigns and initiatives
- Leadership trusts social media as a strategic channel
WHY THIS ROLE MATTERS
This role sits at the intersection of brand, marketing, and growth. The right person will help shape how the story is told, how attention is captured, and how interest turns into action.
Please include the following with your application:
- Resume
- Cover Letter
- Portfolio / Content Examples
- LinkedIn Profile
Pay: $60,000.00-$70,000.00 per year
Benefits:
- On-site parking
- Paid time off
Work Location: In person
