Join the dynamic Lassonde Snacks team based in British Columbia, reporting to the Director of Sales – Snacks USA. This role is responsible for grocery sales of branded snacks in the US by seeking and developing new business, retaining and reviewing current business, and managing the broker by providing tools and expertise to meet and exceed sales targets and profitability.
Job advantages
A competitive salary with opportunities for advancement and career development.
Access to a group insurance plan & a pension plan with employer contributions.
Telemedicine & employee and family assistance programs.
Recognition & wellness programs for employees.
Key activities
Work alongside Marketing to maximize product offerings, SKU portfolio and on-shelf presence, leveraging POS sales tools for presentations.
Increase overall awareness and exposure to our branded products throughout the US customer base.
Deliver against volume, distribution and ACV targets.
Management of day-to-day Broker Team:
Conduct quarterly broker reviews – key account plan execution.
Meet sales and trade spend targets.
Client Relationship Management:
Build and maintain strong relationships with clients to ensure satisfaction and retention.
Serve as a primary contact for clients, communicate effectively with internal teams, and provide regular updates on account performance.
Address client concerns and resolve issues to ensure client satisfaction.
Manage in-store promotion plans.
Account Management:
Manage a portfolio of accounts, understand their needs and challenges, and develop strategies to grow the accounts.
Implement account strategies to achieve long-term growth and profitability.
Work to upsell, cross-sell, and retain existing clients to achieve sales targets.
Execute annual business plan and gain customer acceptance of its contents/direction.
Maximize profitable sales within budget by seeking new customers and retaining existing.
Forecasting, Reporting and Analysis:
Track account performance, generate reports, and identify areas for improvement.
Travel:
Develop U.S. Grocery industry relationships – attend events in person.
Attend Trade Shows in person.
Average travel is estimated at every six to eight weeks.
Required training and experience
Bachelor of Commerce or Diploma equivalent.
3-5 years of sales experience in consumer packed goods.
Experience in the US market is considered an asset.
Skills sought
Confident sales leader with a strong track record of success with key retailers.
Strong business acumen and fact-based selling skills.
Strong planning, forecasting and analytical skills.
Excellent communication, presentation and negotiation skills.
A builder committed to continuous improvement and personally invested in the success of the business.
Motivated, focused and accountable for results.
Specific condition to the position:
Candidates must be available for travel in the US and internationally as part of their duties.
Lassonde, all in good taste!
Working at Lassonde is about being involved, giving meaning to your work and doing things right. And that’s because Lassonde takes care of its people. Choosing Lassonde means joining a century-old company founded in Quebec that embodies strong values such as respect and integrity. It also means finding a family spirit at the heart of a North American company, thriving alongside dedicated people and being proud of the tasty, quality products that we offer our clients and consumers. At Lassonde, anything is possible.
We thank all applicants for their interest in our company. Please note that only those selected for an interview will be contacted, however, we will retain all resumes on file for future opportunities.
“We are an Equal Opportunity Employer. We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. Please advise us if you require accommodation and we will be happy to work with you to meet your needs”.
Work location
Toronto, Ontario, Canada
Published date
May 13, 2026
Type of position
Permanent
Schedule Type
Full-time
Starting salary
$91-113,600/year
Schedule
Monday - Friday
