Digital Product Manager – OTT, DOOH & Hyperlocal Platforms
Icaro Media Group | Toronto, ON | Full-time | Hybrid
About Icaro Media Group
Icaro Media Group is a technology-driven company powering next-generation audience engagement. Our proprietary platform delivers premium OTT video experiences, Digital Out of Home (DOOH) campaigns, and hyperlocal engagement portals that connect brands with communities at scale. We blend media, data, and tech to help telecoms, media owners, and brands own the digital moments that matter.
The Role
We’re looking for a Digital Product Manager to join our Toronto team and own the strategy, roadmap, and execution of our core platform products. You’ll be at the intersection of tech, media, and user experience, translating market needs into features across OTT video, DOOH networks, and hyperlocal portals. If you thrive in fast-paced environments and love building products that reach millions of screens, let’s talk.
What You’ll Own
Product Strategy & Roadmap: Define vision and prioritize roadmap for our OTT, DOOH, and hyperlocal engagement products based on market research, client feedback, business goals and product usage analytics.
End-to-End Execution: Lead the full product lifecycle from discovery and requirements through launch, iteration, and sunset. Write detailed PRDs, user stories, and acceptance criteria.
Cross-Functional Leadership: Partner with Engineering, Design, Data, Sales, and Client Services teams to ship high-impact features.
Platform Performance: Monitor KPIs including user engagement, video completion rates, DOOH impressions, portal MAU, and client retention. Use data to drive decisions and optimize UX.
Client & Market Insight: Work directly with telecom partners, media clients, and internal stakeholders in Canada, US, and LATAM to identify pain points and uncover new product opportunities.
Innovation: Stay ahead of trends in OTT/CTV, programmatic DOOH, geotargeting, AI personalization, and adtech to keep Icaro’s platform competitive.
Qualifications
Must Have: 4+ years product management in adtech, media tech, or SaaS platforms. Proven track record launching B2B2C digital products at scale. Strong technical fluency with APIs, SDKs, and data pipelines. Experience with agile development, JIRA, and analytics tools like Mixpanel, Amplitude, or Looker. Excellent communication skills. Bachelor’s in Business, CS, Engineering, or related field. Eligible to work in Canada.
Nice to Have: Experience with OTT/CTV platforms like Roku, Fire TV, or Apple TV. Background in Digital Out of Home or programmatic advertising. Experience with telecom, ISPs, or MVPD partnerships. Knowledge of hyperlocal marketing, geofencing, or community platforms. Spanish fluency. MBA or technical degree. Experience working with cross-border or LATAM teams.
What We Offer
Impact: Your products will power video, DOOH, and local experiences for millions of users across the Americas.
Innovation Culture: We move fast, test ideas, and aren’t afraid to break things to build better ones.
Benefits: Competitive CAD salary, comprehensive health/dental/vision, generous PTO, and hybrid work from our Toronto office.
Growth: Direct exposure to executive leadership and opportunity to shape product strategy at a scaling tech company.
To Apply
Ready to build the future of audience engagement? Apply with your resume and a brief note on a digital product you shipped that you’re proud of.
Pay: $66,843.60-$70,000.00 per year
Benefits:
Work Location: Hybrid remote in Thornhill, ON L3T 7R1
