Marketing Lead – Industrial & Waste Equipment Industry
Location: Brampton, ON
Job Type: Full-Time | Hybrid
About the Role
Our client is a growing organization specializing in waste equipment solutions and industrial products across Canada and the United States. They are seeking a Marketing Lead who is both strategic and hands-on, someone who can take ownership of marketing initiatives from idea through execution.
Reporting to the National Marketing Manager, this role will lead the development and execution of marketing programs that strengthen brand awareness, support sales growth, generate qualified leads, and position the company as an industry leader.
This is an ideal opportunity for a tactical and enterprising marketing professional who enjoys being involved in all aspects of marketing, collaborating closely with sales and leadership, and building programs that create measurable business impact.
Key ResponsibilitiesMarketing Strategy & Campaign Execution
- Develop and execute multi-channel B2B marketing campaigns across digital, social media, email, paid advertising, industry publications, and other platforms.
- Manage campaigns from concept through execution, tracking performance and recommending improvements.
- Partner closely with sales teams to support lead generation, regional campaigns, customer engagement initiatives, and product promotions.
- Manage marketing projects, timelines, budgets, and external partners.
Content & Brand Development
- Create and manage content that communicates the value of industrial products and solutions to target audiences.
- Develop blogs, case studies, email campaigns, presentations, brochures, sales tools, and other marketing materials.
- Manage social media channels and content calendars to increase brand visibility and engagement.
- Support website updates, landing pages, SEO initiatives, and digital marketing programs.
Sales Enablement & Lead Generation
- Support sales teams with tools, content, campaigns, and resources that help drive business growth.
- Manage lead nurturing activities, marketing automation, lead scoring, and campaign reporting.
- Analyze campaign performance and identify opportunities to improve conversion and ROI.
Events & Industry Marketing
- Coordinate trade shows, conferences, sponsorships, and customer events across Canada and the U.S.
- Manage event planning, promotional materials, vendor relationships, and post-event follow-up.
- Measure event effectiveness and identify opportunities for future growth.
Marketing Operations
- Manage multiple priorities while maintaining quality and meeting deadlines.
- Track marketing KPIs and provide reporting to support business decisions.
- Continuously improve marketing processes, systems, and overall effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 6–7 years of B2B marketing experience, preferably within industrial, manufacturing, construction, engineering, equipment, or related industries.
- Experience managing marketing programs in a hands-on environment where ownership and initiative are valued.
- Proven success executing multi-channel campaigns with measurable results.
- Strong understanding of digital marketing, content development, email marketing, social media, lead generation, and CRM systems.
- Experience with marketing automation platforms such as HubSpot, Pardot, or similar.
- Experience with Google Analytics, Google Ads, and project management tools.
- Strong communication, writing, organizational, and project management skills.
What We’re Looking For
We are looking for a marketing leader who is:
✓ Tactical and hands-on, comfortable executing as well as planning
✓ Entrepreneurial and proactive, with the ability to identify opportunities and take ownership
✓ Experienced in B2B environments with complex products and sales cycles
✓ Collaborative and confident working with sales, leadership, and external partners
✓ Creative, analytical, and focused on measurable business results
✓ Organized and adaptable in a fast-paced, growth-oriented environment
Why Consider This Opportunity?
- Join a growing organization with an established presence across Canada and the United States.
- Take ownership of marketing initiatives that directly influence business growth.
- Work with a diverse portfolio of industrial and waste equipment solutions.
- Partner closely with leadership and sales teams in a collaborative environment.
- Competitive compensation, benefits, and opportunities for professional growth.
Express Employment Professionals Woodbridge is a global staffing firm operating in compliance with Ontario employment laws, including Pay Transparency rules effective January 1, 2026. We welcome all qualified candidates and do not require Canadian experience. AI may be used to support screening, with final decisions reviewed by humans. Reasonable accommodation is available on request. This posting and applicant information will be retained for three years.
Pay: $83,200.00-$90,000.00 per year
Benefits:
- Company pension
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Wellness program
Application question(s):
- 2. This role requires a hands-on marketing leader who can take initiatives from concept through execution. Please describe a marketing campaign or program you personally managed, including your role, the channels used, and the results achieved.
(Required written response)
- 3. Please list the marketing platforms and tools you have hands-on experience using (for example: HubSpot, Pardot, Google Analytics, Google Ads, CRM systems, email marketing platforms, LinkedIn campaigns, project management tools).
(Required written response)
Experience:
- B2B Marketing: 6 years (required)
Work Location: Hybrid remote in Brampton, ON
