Job Type: Full-time
Location: Remote. Most working hours should overlap with Eastern Time (roughly 9 AM–4 PM ET).
Salary: Dependent on skills and experience.
Company Overview
Uncanny Owl helps people build e-learning and automation solutions on WordPress. Our products power more than 80,000 websites — from Uncanny Automator, our AI + Automation platform to our WordPress eLearning plugin suite. We are a small, focused team that leverages frontier AI to do the work of a much larger one.
Position Summary
As Growth Manager, you'll own and drive the growth strategy for both of our brands — Uncanny Automator and Uncanny Owl. You'll inherit a documented strategy and roadmap, but from day one you own it: you set priorities, sequence initiatives across both product lines, and evolve the strategy as you learn. You'll lead a small team of specialists as a hands-on player-coach — setting direction and contributing directly to the work. You'll report to the President and partner closely with Product to turn our product-led growth model into measurable revenue.
You'll be joining at an exciting moment. We just launched Uncanny Agent, a new AI agent for WordPress that is already the leader in its space — a category-defining product and the centerpiece of our growth over the coming year. You'll own the go-to-market that carries it forward.
This is a senior, high-autonomy role with a lot of surface area. It is right for someone who wants to own outcomes across the full funnel, lead a team, and run a disciplined operating cadence — not someone looking to execute across a few channels.
Key Responsibilities
Strategy and ownership
- Own and continuously refine the growth strategy and roadmap for both Uncanny Automator and Uncanny Owl — deciding what to prioritize, what to defer, and why, given one shared team with finite capacity.
- Own the full growth funnel: acquisition, activation, conversion, retention, expansion, and advocacy.
- Partner with Product on product-led growth — launch readiness, free-tier and upgrade design, pricing and packaging (usage-based AI pricing, the All Access Pass), and feeding customer and market insight back into the product roadmap.
Team leadership
- Lead and develop a small team of specialists (content, growth operations, design and video, partnerships and affiliates). Set priorities, remove blockers, and contribute directly to copy, campaigns, analysis, and launches when needed.
- Make hiring and outsourcing decisions as the team reaches capacity limits.
Operating system
- We run on EOS. Run the growth team's weekly Level 10 meeting: own the scorecard, review quarterly Rocks, and lead Identify-Discuss-Solve on the issues list.
- Set quarterly Rocks with clear "done when" definitions and accountable owners, and grade them each quarter.
Execution and measurement
- Establish trustworthy funnel measurement before optimizing, and set scorecard targets once baselines exist.
- Lead conversion-rate optimization across the free-to-paid, direct-purchase, upgrade, and cross-sell funnels.
- Drive retention and expansion: churn reduction, cancellation and win-back flows, and net revenue retention above 100% through tier upgrades, usage packs, and cross-sell.
- Plan and run product and feature launches end-to-end, coordinating every channel and owner.
- Direct SEO and content, email lifecycle marketing, partnerships, affiliates, and social media as channels in service of the funnel — both directly and through the team.
- Oversee marketing operations and website upkeep for both sites: tracking and analytics, automations, quarterly audits, and incident response.
- Track results and report to the President, translating data into clear decisions and next quarter's priorities.
Requirements
- 5+ years in growth or digital marketing for B2B SaaS or subscription software, including direct experience managing a team or function.
- Demonstrated ownership of a full-funnel growth strategy — not just individual channels — with accountability for conversion, retention, and expansion. Fluency with product-led / freemium economics (free-to-paid conversion, ARPU, LTV, net revenue retention).
- Proven success driving B2B software growth across multiple channels (search, social, email, partnerships, affiliates).
- Strong analytics judgment: comfortable defining metrics, diagnosing tracking problems, and making decisions from imperfect data.
- Advanced proficiency with SEO platforms such as Semrush, Ahrefs, or Moz, including on-page optimization and link building.
- Aggressive, hands-on use of AI tools in day-to-day marketing work, and the ability to raise the team's AI proficiency.
- Strong knowledge of the WordPress ecosystem and how to position WordPress plugins.
- Experience running a structured operating cadence (EOS / Traction, OKRs, or similar) and managing competing priorities.
- Exceptional written and verbal English communication.
- Verifiable professional references.
Bonus qualifications
- Direct experience with EOS / Traction.
- Experience launching new products, not only promoting existing ones.
- Familiarity with usage-based or AI pricing models and freemium-to-paid funnels.
- Experience with Uncanny Owl plugins, LearnDash, or integration/automation platforms such as Zapier or Make.
Ideal Candidate Profile
- An owner who takes an inherited strategy and makes it better, rather than waiting for direction.
- A player-coach who is comfortable both leading a team and doing the work.
- Results-focused and disciplined about priorities — able to say "not this quarter" and explain why.
- Self-motivated with strong follow-through in a remote, high-autonomy environment.
- Growth-oriented and receptive to direct feedback.
Benefits and Compensation
- Competitive salary, dependent on skills and experience.
- Health expense benefits (where applicable).
- Fully remote work.
- Company travel coverage, including an annual all-company retreat.
- The opportunity to own growth for two established WordPress products and work alongside an experienced, AI-forward team.
