About Us
Hexagon Psychology is a growing, mission-driven mental health organization based in Airdrie, Alberta, serving clients across Alberta and virtually across Canada. We provide psychological assessment and counselling for children, teens, and adults, we deliver professional learning for mental health professionals, and we undertake applied research in mental health and education. Our tagline, “Support from all angles,” captures how we work. Our mission is to help people overcome challenges and live their best lives, and our vision is to be the premier provider of mental health services, training, and research.
Six core values guide us: Expertise, Relationships, Innovation, Autonomy, Collaboration, and Impact. We are a bold, forward-thinking team. We challenge the status quo, welcome big ideas, and believe the best progress comes from trying new things and learning as we go.
We care about our people and our communities, and we hold to a simple principle: psychology comes before business. If you want your work to matter, and you like a place where your ideas are heard, you will fit right in.
About the Role
As our Marketing Coordinator, you will amplify Hexagon’s impact, engage our communities, and strengthen our brand across local, national, and international audiences. This is a hands-on execution role: you take projects from first idea to finished product and deliver dependable, high-quality work with minimal oversight. You will bring creativity and strategic thinking to a fast-paced environment where change is welcomed as a catalyst for growth.
Hexagon works across three divisions: Hexagon Psychology (assessment and counselling), Hexagon Training (professional learning for mental health professionals), and Hexagon Research (applied research). To start, most of your work will center on Hexagon Training, with Hexagon Psychology, and to a lesser extent Hexagon Research, growing as a focus over time.
This is a full-time role based in our Airdrie office, with the option for about one remote day per week. Occasional travel, a few times a year, may be needed for conferences, events, and promotional work at the local, provincial, national, and international levels, and all travel expenses are covered.
You will report to both the Operations Manager, who owns marketing execution, and the CEO, who sets brand direction and serves as our public spokesperson. To be upfront, there may not be a defined promotion track at the start. As the organization grows, and as your work helps drive business development and new opportunities, this role can expand over time, potentially into a Marketing Manager position.
What You’ll Do:
Event & Professional Learning Promotion
- Develop and run campaigns to promote workshops, webinars, and professional learning programs.
- Create targeted email campaigns and digital ads to drive event registrations.
- Support event sponsorships, logistics, and promotional activities.
- Support marketing for conferences and events at the local, provincial, national, and international levels.
Brand & Content
- Maintain a consistent brand identity across all marketing materials.
- Create engaging, informative content for the website, social media, newsletters, and promotional materials.
- Design and produce marketing collateral, including brochures, digital ads, and event materials.
- Produce graphics and short-form video content for social media, campaigns, events, and professional learning.
Digital Marketing & Social Media
- Manage Hexagon’s digital presence, including LinkedIn, Facebook, and other relevant platforms.
- Develop and run content strategies that grow audience engagement and professional outreach.
- Monitor and analyze social media performance, and adjust strategies for reach and impact.
Website & SEO
- Keep website content current and aligned with SEO best practices.
- Work with developers and IT specialists to improve user experience and lead generation.
Referral & Partnership Marketing
- Develop tailored materials for key referral partners, including law enforcement agencies, legal professionals, and mental health practitioners.
- Support initiatives that strengthen relationships with referral sources and industry stakeholders.
Market Research & Performance
- Analyze marketing metrics to assess how well campaigns and initiatives are working.
- Conduct market research to spot opportunities for growth and competitive positioning.
- Provide regular reports and recommendations based on the data.
Brand Integrity & Compliance
- Ensure all marketing content complies with privacy legislation (HIA, PIPA) and professional advertising standards (College of Alberta Psychologists), protecting client confidentiality in everything we publish.
- Work closely with the Operations Manager, and coordinate external vendors, designers, and freelancers as needed.
Who You Are
- You are adaptable: you see change as an opportunity, not a hurdle.
- You are a storyteller: you turn complex ideas into compelling, human narratives.
- You are a strategic thinker: you dig into data to sharpen marketing efforts.
- You are creative: you bring fresh ideas and aren’t afraid to challenge convention.
- You are a team player: collaboration is at the heart of how you work.
- You are an executor: you own projects from first idea to finished product, and you ship reliable, high-quality work on time with minimal oversight.
- You are relational: you connect easily and work well with people of all ages and backgrounds, from clients and clinicians to referral partners and vendors.
- You are principled: you protect client trust and keep psychology before business.
Qualifications & Skills
- A degree in Marketing, Communications, or a related field.
- Three to five years of experience in marketing, communications, or digital media, ideally in healthcare, psychology, or professional services.
- Experience with SEO, Google Ads, LinkedIn Ads, and content management systems (CMS).
- Experience with tools such as WordPress, Mailchimp, Canva, and Adobe Creative Suite.
- Hands-on graphic design experience, with a portfolio of visual assets you have created.
- Experience creating and editing video content, such as short-form social video, promotional clips, or event recordings.
- A track record of crafting compelling messaging for diverse audiences and running successful campaigns.
- Strong organizational and multitasking skills.
- A proven executor who takes projects from concept to completion and delivers dependable results with minimal oversight.
- Professional maturity and sound judgment, with the ability to work independently and represent Hexagon well with clients, partners, and the public.
- A proactive, adaptable self-starter who works well in a team and independently.
- Exceptional verbal and written communication skills, and comfort working with people of all ages and backgrounds.
Bonus Skills (Assets)
- Experience planning or marketing conferences and professional events.
- Familiarity with mental health services or psychology-related fields.
- Awareness of privacy legislation (HIA, PIPA) or professional advertising standards in a regulated field.
Additional Requirements
- Satisfactory completion of a criminal record check prior to the start date.
- Completion of privacy and confidentiality training within the first month of employment.
- Adherence to all Hexagon Psychology policies and procedures.
What We Offer
- Competitive pay of $70,000 to $82,000 per year, based on experience.
- A health spending account.
- Paid vacation in line with Alberta Employment Standards, and job-protected sick and personal leave.
- Paid travel to represent Hexagon at conferences and events.
- Professional development, and the chance for the role to grow over time as your work helps drive business development and growth.
- A supportive, bold team that values big ideas, collaboration, and making an impact.
How to Apply
We want to see your creativity in action. To apply, please send the following to [email protected]:
- A copy of your resume.
- A cover letter telling us why you’re excited about this role and how your skills align with the opportunity.
- A portfolio showcasing your marketing work, including graphic design and video samples (an online portfolio link is preferred, but attachments are welcome).
Application deadline: August 31, 2026. We appreciate all interest in this role; only those selected for an interview will be contacted.
Job Types: Full-time, Permanent
Pay: $70,000.00-$82,000.00 per year
Benefits:
- Company events
- On-site parking
- Paid time off
Work Location: In person
