Marketing Public Relations Manager at Business on Camera
The Company:
Business on Camera is an award-winning visual public relations firm specializing in corporate communications and video marketing. We are seeking a full-time Marketing and Public Relations Manager to support our portfolio of companies and clients.
NOW LET’S TALK ABOUT YOU!
If you want to play it safe and be comfortable, this is NOT for you. If you want to be part of a growing team that is taking big steps and risks, then this is for you.
You can do more with less. You are proactive. You can think on your feet. You are able to put your ego aside and be humble. You want to be pushed. You want to be put through the paces to see what you’re made of. You feel the fear…but know you have to put one foot in front of the other and keep going.
As the ideal candidate for this role: You are all about organizing, details and follow through. You are analytical in your thinking. You are good with people. You don’t watch the clock – you see the potential of what this opportunity can do for you and your career and therefore are flexible with it. (And us with you). This is an amazing opportunity for a highly proactive, collaborative, creative, and engaging personality.
The job:
Reporting to the CEO, you will be responsible for developing, managing, and executing marketing, press, and communications strategies across Business on Camera’s portfolio of companies. You will develop strategies and specific messages, manage the delivery of the communications plan, execute across all appropriate channels and evaluate the success.
Roles and Responsibilities:
- Work with Business on Camera’s portfolio of companies and Clients to develop, manage, and execute comprehensive marketing, PR, and communications strategies, messages, and channels to support effective, timely and accurate communication to internal and external stakeholders and the general public
- Identify all key stakeholders, internal and external, and appropriate messaging strategies for each
- Build and manage relationships with key internal and external stakeholders and Press contacts
- Measure marketing, PR and communications program effectiveness and develop specific strategies and initiatives to improve outcomes
- Engage in strategic activities to build and maintain a positive visual identity for Business on Camera, WeMaple, and our portfolio of clients and partners
- Function as a trusted advisor to key partners on communication subjects
- Assist other departments with communication needs and communication planning
- Update and track channel performance data
Qualifications:
- Bachelor's degree in Marketing, Communications, English, Public Relations, Journalism, or related field - or 5+ years of related experience
- Ability to multitask and work in a fast-paced environment; proven time-management skills
- Must be self-directed and demonstrate the ability to communicate with a wide range of audiences
- Experience with developing/planning marketing & communications strategies, including public relations, social media and associated engagement strategies
- Excellent written and verbal communication skills (samples requested)
- Hands-on experience with Public Relations Software, Press Release distribution, Google Ads, Facebook Business Manager and LinkedIn Ads Manager a plus.
- Ability to measure the success of campaigns with specialized analytical skills related to the job
- Proficient in Microsoft Office products
- Proficient in Adobe Suite and WordPress a plus
- A creative eye for providing directions for graphic elements that effectively promote key messages and information as well as copywriting experience a plus
- Experienced in using Google Analytics and other analytical tools to develop and enhance social messaging a plus
Must-Have:
- Must speak and write English Fluently.
- Must reside in Alberta and will be filing taxes as an Alberta resident in 2023.
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Business on Camera is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.
Business on Camera is committed to employment equity and an inclusive barrier-free selection process and work environment. Business on Camera encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.
Job Type: Full-time
Work Location: In person
