Senior Account Manager Performance Marketing (Toronto, ON Hybrid) About the Organization
Our client is a North American independent performance marketing agency that integrates brand and performance strategy across the full consumer journey.
They specialize in aligning media, creative, analytics, and business outcomes, leveraging proprietary attribution technology to deliver real-time optimization and measurable ROI.
Unlike large holding-company agencies, this firm offers:
Strategic ownership without bureaucracy
Direct access to decision-makers
Integrated digital + traditional media capabilities
Strong focus on measurable revenue outcomes
This is a hybrid opportunity based in Toronto, ON.
Position Overview
The Senior Account Manager will serve as the strategic lead for a portfolio of performance-driven client accounts.
This role goes beyond traditional account management - it requires strong commercial thinking, integrated media knowledge, and the ability to connect campaign performance directly to business impact.
The ideal candidate understands full-funnel media execution, including digital and traditional channels, and can confidently lead senior marketing stakeholders.
Core Responsibilities Client Strategy & Leadership
Serve as the primary strategic partner for assigned client accounts
Develop and present performance-driven marketing strategies aligned with business goals
Lead quarterly business reviews with data-backed insights and growth recommendations
Identify account expansion and cross-channel growth opportunities
Build and maintain senior-level stakeholder relationships
Integrated Campaign Oversight
Oversee campaigns across:
Linear TV
Connected TV
Paid Social
Paid Search
Programmatic Media
Manage and optimize budgets to ensure profitability and performance targets
Drive KPIs including ROAS, CPA, revenue growth, brand lift, and conversion metrics
Analyze cross-channel attribution and performance data
Develop testing roadmaps and continuous optimization plans
Financial & Commercial Ownership
Own account profitability and media spend management
Develop forecasts, pacing reports, and budget plans
Manage scope and billing alignment
Identify operational efficiencies to improve margin
Cross-Functional Collaboration
Work closely with Media, Creative, Analytics, and Finance teams
Provide informal mentorship to junior team members
Ensure integrated delivery across all campaign components
Required Qualifications
4+ years in performance marketing, integrated media, or account management
3+ years in a client-facing leadership role
Experience managing $500K+ annual media budgets
Strong understanding of:
Paid Search
Paid Social
Programmatic
TV Buying (linear + CTV)
Strong analytical skills in attribution, full-funnel measurement, and optimization
Confident presenter to executive-level stakeholders
Commercial mindset with strong attention to detail
Preferred Qualifications
Agency experience in performance or integrated media environments
Experience in regulated industries (insurance, financial services, etc.)
Familiarity with:
Compensation & Work Model
What We Are Looking For
We are seeking a commercially driven account leader who:
Thinks in terms of business impact, not just campaign execution
Understands how creative, media, and analytics connect
Can manage both brand-building and performance-driven initiatives
Is comfortable owning budgets, revenue targets, and client growth
This is not a coordinator role - this is a strategic client leadership opportunity.
