Job Overview
The Growth & Marketing Manager is responsible for increasing car count and revenue per store across multiple franchise locations in Ontario. This role drives measurable growth through marketing initiatives, partnerships and fleet development and in-store revenue optimization. This is a performance-driven role tied directly to business results. This role works closely with the Operations and drives initiatives through Area Managers and Store Managers and does not directly manage store-level execution.
Core Objectives:
· Increase cars per day across all locations
· Improve average ticket and revenue per car
· Build scalable partnership and fleet channels
· Improve execution of in-store offers and promotions
· Establish clear visibility into marketing performance
Pay Range: $50,000 - $70,000 (depending on experience and qualifications)
Duties
Partnerships & Fleet Growth
- Build and manage a pipeline of local partners:
- Repair shops, tire shops, dealerships, fleets, etc.
- Develop referral programs and track performance
- Identify and grow fleet business opportunities
- Work with store and area managers to maintain relationships
Marketing Campaigns & Local Initiatives
- Plan and execute campaigns including:
- Mailers
- Seasonal promotions
- Store-level initiatives
- Test and optimize offers by location
- Identify opportunities to drive traffic outside franchisor programs
In-Store Revenue Optimization
- Develop and test offers to increase average ticket
- Design and implement in-store signage:
- Menu boards
- Promotional signage
- Upsell prompts
- Standardize offers and signage across locations
- Coordinate with Operations to ensure execution
Franchisor Collaboration & Optimization
- Work with franchisor marketing teams and vendors
- Identify opportunities to improve existing programs
- Propose and coordinate new campaigns and initiatives
- Ensure locations are maximizing corporate marketing tools
Retention & Customer Insights
- Analyze customer behavior and return patterns
- Identify opportunities to increase repeat visits
- Provide recommendations to improve email/SMS campaigns
- Track performance of retention efforts
Store Execution & Coordination
- Develop clear rollout plans for all initiatives
- Work through Area Managers and Store Managers to execute
- Provide tools, materials, and guidance for implementation
- Monitor execution and follow up where needed
Reporting & Performance Tracking of Marketing Initiatives
- Campaign performance
- Partnership results
- Provide clear, data-driven recommendations
Social Media & Local Presence
- Manage social media presence across locations
- Ensure consistent, simple, and authentic content:
- Customer activity
- Team highlights
- Promotions and offers
- Maintain a basic posting cadence and responsiveness
- Focus on supporting trust and local visibility, not content volume
- Time allocation is limited (approx. 3–5 hours per week)
Success Metrics
This is a hands-on, performance-focused role. Candidates should be comfortable being measured on business results, not just marketing activity.
- Cars per day growth (per store)
- Average ticket increase
- Total revenue growth
- Cost per customer (where applicable)
- Number and performance of partnerships
- Consistency of execution across locations
Preferences & Qualifications
Education:
- Post-Secondary Education in business or marketing Preferred / work experience may replace formal education
Work Experience:
- 3 -5 years experience in Marketing or Business Development role
- Experience working in a multi-location, automotive, retail or service-based business is strongly preferred
- Proven ability to contribute to measurable business outcomes (revenue, customer growth, retention) Experience building local marketing campaigns, partnerships/referral programs
- Experience managing social media channels
Knowledge, Skills and Competencies:
Experience with:
- Local marketing and promotions
- Customer behavior and retention drivers
- Basic marketing channels (mailers, digital, partnerships, in-store)
- CRM/email/SMS marketing concepts
- Google Business / local search
Strong organizational, communication and project management skills
Ability to manage multiple initiatives across locations
Analytical thinking
Can interpret data and make decisions
Proficient in Microsoft and Google suites
Execution-focused
Results-oriented
Ownership mindset
Problem solver
Adaptability
Travel & Structure
- Role includes periodic travel to locations for partnership development, market insights, supporting key initiatives
The above statements are intended to describe the general nature and level of work being performed by employees assigned to the job. The job description is not intended to be a complete list of responsibilities, duties and skills required of employees in the job classification.
Pay: $50,000.00-$70,000.00 per year
Benefits:
- Dental care
- Extended health care
- Store discount
Application question(s):
- Will you be able and willing to report to work office in Trenton, ON?
- Will you be able and willing to travel to locations as needed (monthly/bi-monthly) to fulfill job responsibilities related to local partnerships, marketing campaigns, local initiatives? (Locations are in Ontario from Pembroke to Kingston to Brantford to Hamilton and more as the company grows) Please provide specific, concise answers. Generic responses may not be considered.
- If one of our locations is doing 40 customers per day and we want to increase to 50, what would you do in the first 30–60 days? Please provide specific, concise answers. Generic responses may not be considered.
- Tell us about a specific initiative or campaign you worked on that directly increased revenue. What was the result? Please provide specific, concise answers. Generic responses may not be considered.
- What types of local partnerships would you pursue to drive new customers to an oil change business, and how would you approach them? Please provide specific, concise answers. Generic responses may not be considered.
- In this role, how would you prioritize your time between partnerships, marketing campaigns, and social media? Please provide specific, concise answers. Generic responses may not be considered.
- What do you think most businesses get wrong about marketing in a multi-location service business? Please provide specific, concise answers. Generic responses may not be considered.
- This role involves visiting locations, building local partnerships, and meeting potential fleet customers in person. Tell us about a time you had to spend time in the field meeting local businesses and developing partnerships to drive results. What did you do, and how did you feel about that type of work?
- On a typical week, how much time would you want to spend in the field vs behind a desk? Please provide specific answer of how you would manage your time to obtain the desired results. (breakdown time percentage spent)
Work Location: Hybrid remote in Trenton, ON
