POSITION SUMMARY
The Manager, Marketing, Communications and Brand (MMCB) joins a dynamic, energetic, and creative professional administrative team, with the responsibility of providing leadership in all areas of Marketing and Sales, Communications, and Brand Strategy, to promote the mission and services of The ACT Arts Centre to current and potential consumers and stakeholders.
Part of the Senior Management Team, the MMCB is a data-driven marketer, responsible for all strategic and tactical elements of the marketing and sales efforts of The ACT Arts Centre, including creating and executing an annual marketing plan; developing and implementing new strategies for revenue and audience and participant growth including overseeing direct mail and e-mail campaigns; stewarding the organization’s digital presence and online marketing strategies; and managing and developing the current and future team of support staff and vendors to ensure all marketing, sales, patron engagement, and public relations objectives are met. This position requires in-person attendance at The ACT Arts Centre.
Key Responsibilities
Marketing/Brand Management Responsibilities:
· Create and execute an annual marketing plan, including digital and social media strategies, based on data and analysis of economic trends, consumer behaviors and demographic characteristics of current consumers and likely consumers of The ACT Arts Centre’s programs and services for approx. fifty ticketed events per season, to meet objectives of annual budget and Strategic Plan.
· Oversight of creative production, copy, and distribution of all communications pieces in print and digital formats, including season brochure, fundraising materials, and other key marketing collateral.
· Develop and execute targeted sales and marketing plans for specific market segments and for new market segments to increase subscription and single tickets sales.
· Develop pricing recommendations, ticket sales revenue forecasts, and marketing expense budgets in conjunction with the Artistic and Executive Director for budget development.
· Develop and lead The ACT Arts Centre’s customer service presence, working with and managing the Patron Sales and Service Manager and Box Office , to provide excellence in customer service.
· Ensure effective brand development, following strategy guidelines and clear brand messages communicated across all marketing and communications campaigns.
· Create and compile reports including stakeholder data, ticket sales, participation analysis, customer survey data, and review and analysis of patron experience.
· Manages third-party vendors of marketing systems required to execute the strategy: email program, website (Squarespace), survey software (Survey Monkey), and ticketing system (Spektrix).
Management Responsibilities:
· Hire, supervise, support and evaluate all department staff.
· Develop, monitor, and administer department budget, work plans, and reports.
· Develop and execute department strategic plans as needed.
· Act as staff liaison for board, municipal and community committees as assigned.
· Ensure that policy and procedures in Marketing, Sales, Communication, and Brand Management are reviewed and updated regularly.
Communication Responsibilities:
· Work with the Artistic and Executive Director to promote the organization to government stakeholders and other community partners.
· Ensure consistency in all organization communications.
· Provide strategic communication direction for art learning programs, special events, operations, and other programming related areas.
· Oversee public and media relations efforts and relationships.
· Other duties, projects and tasks as may be assigned by the Artistic and Executive Director.
Knowledge, Skills, Experience and Abilities;
- Post-secondary degree in Communications, Marketing or other related discipline, or work experience equivalent.
- Minimum of 5 years of progressive marketing, sales and or communications management experience, preferably within the Arts and Culture sector, with proven track record in achieving sales and marketing goals.
- Must possess a high level of broad cultural and arts literacy.
- Excellent written and spoken communication, leadership, interpersonal and presentation skills.
- Proven Experience managing a team of staff.
- Ability to manage multiple and competing deadlines drive projects to completion
- Solid working knowledge of all cloud-based ticketing software systems, Square Space website platform and PC/Windows-based software and network environment including: MS Excel, MS Word, PowerPoint.
- Due to the nature of the business may be required to work some evenings and weekends.
- Collaborative, Results-driven, Resourceful, Observant, Intuitive, Proactive, Self- starter, Thrives in a dynamic environment.
Job Types: Full-time, Permanent
Pay: $73,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care
Schedule:
- 8 hour shift
- Weekends as needed
Work Location: In person
