The Manager, Sales and Marketing Operations leads the planning, execution, and optimization of sales and marketing operations to drive business performance and support strategic objectives. This role is responsible for sales forecasting, reporting, business analytics, marketing program coordination, and process improvement initiatives, while partnering with cross-functional teams to ensure effective execution of sales and marketing activities. The Manager provides leadership to the Sales and Marketing Operations team and delivers insights and operational support that enable informed business decisions and sustainable growth.
Essential Duties and Responsibilities:
Provide sales reporting (Weekly, Monthly & Quarter sales analysis including tracking versus sales MBOs, MDF spend analysis reporting to sales)
Execute with Marcom for Displays and POP Distribution to ensure execution with sales team at store level.
Execute with Product Marketing team for new product launches (i.e. timeline setting, follow up on flooring etc.)
Forecast support for sales team.
Ensure that the team forecasts weekly and work with them to fix any issues or problems.
Train the sales team on GSCM & GSBN
Sell through reporting from sales to PMs.
Lead for the Brand Ambassador program – employee purchase plan
Manage Sales Operations Specialist
Provide the Sales Manager with MBO tracking.
Analyze trends by customer to strengthen product categories.
Track MDF spend by customer.
Update the forecasts weekly based on orders received (high level + acc level)
Communicate with all levels within the organization and the customers.
Meet with customers & sales reps weekly to understand their needs for inventory and overall support.
Work with different departments for process efficiencies and liaise with sales admin, credit department, and SCM team.
Successfully complete in a timely manner at any certifications as mandated by HQ.
Requirements:
Strong analytical skills with experience in sales forecasting, KPI reporting, trend analysis, and performance tracking.
Advanced proficiency in Microsoft Excel and experience working with CRM and sales management systems.
Proven ability to manage multiple projects and priorities in a fast-paced environment.
Effective communication and presentation skills with the ability to interact effectively with all levels of management, customers, and cross-functional teams.
Experience supporting product launches, promotional programs, and sales enablement initiatives.
Demonstrated ability to identify process improvements and implement operational efficiencies.
Strong organizational skills and attention to detail.
Premium Retail Services is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
Since 1985, Premium has been a top provider of sales and merchandising services, reshaping retail through innovation and excellence for hundreds of renowned brands across retail categories.
With 12,000+ employees across the U.S. and Canada, we are a people-first company, and we strive to ensure our team members enjoy their jobs, feel valued, and emulate our core beliefs – that’s why we frequently promote from within. We encourage our employees to innovate and expand new horizons, making internal development our cornerstone. Find your place at Premium – whether it’s merchandising, sales or brand advocacy, there's a spot for you on our team.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact
[email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
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