Job Overview
We are seeking a talented and detail-oriented Digital Marketing Specialist to join our marketing team. This role is essential in developing and executing digital marketing strategies to enhance brand visibility, drive online engagement, and increase sales across various digital channels. The ideal candidate will have a strong understanding of e-commerce platforms, SEO best practices, and digital advertising tools, with a passion for creating compelling content and analyzing campaign performance. This position offers an exciting opportunity to work with a great team which will ensure career advancement in near future.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across multiple channels including social media, email, paid advertising, and content marketing.
- Manage and optimize e-commerce platforms to improve user experience and sales conversion rates.
- Conduct keyword research and apply SEO techniques to improve organic search rankings and website traffic.
- Create engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design tools to support campaigns.
- Manage paid advertising campaigns on platforms such as Google Ads, Google AdWords, Facebook Advertising, and Google Analytics to maximize ROI.
- Maintain and update websites using WordPress, HTML, CSS, and JavaScript to ensure content accuracy and functionality.
- Analyze website traffic and campaign performance using Google Analytics and other analytics tools; prepare reports with actionable insights.
- Execute email marketing campaigns to nurture leads and engage existing customers effectively.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Stay current with the latest trends in digital marketing, SEO, e-commerce, and advertising technologies to continuously improve strategies.
Skills
- Proven experience in digital marketing with a focus on e-commerce platforms.
- Strong knowledge of SEO techniques, keyword research, and content optimization strategies.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
- Experience managing websites with WordPress; familiarity with HTML, CSS, and JavaScript is preferred.
- Expertise in managing paid advertising campaigns using Google Ads, Google AdWords, Facebook Advertising, and Google Analytics.
- Ability to analyze data effectively using analytics tools to measure campaign success and identify areas for improvement.
- Skilled in email marketing platforms for creating targeted campaigns that drive engagement.
- Knowledge of SQL for data analysis is a plus but not required.
- Excellent communication skills with the ability to collaborate across teams effectively.
- Strong understanding of digital marketing trends including social media management, content creation, and online advertising strategies.
This position provides an excellent platform for professionals passionate about digital marketing innovation while contributing directly to the growth of our brand presence online.
Pay: $18.00-$21.00 per hour
Benefits:
- Casual dress
- Discounted or free food
- Flexible schedule
- On-site parking
- Store discount
Ability to commute/relocate:
- Calgary, AB T1Y 7K7: reliably commute or plan to relocate before starting work (required)
Experience:
- recent marketing : 3 years (required)
Location:
- Calgary, AB T1Y 7K7 (required)
Work Location: Hybrid remote in Calgary, AB T1Y 7K7
