LaSalle College Vancouver is part of the LCI Education Network which is present on 5 continents and has 23 post-secondary campuses and approximately 3,000 employees who support more than 17,000 students worldwide each year. From one country to the next, LCI Education favors the harmonization of its programs, which makes for greater flexibility, better control over the quality of its services, and deeper respect towards the various cultures it works with.
LaSalle College Vancouver offers a variety of design-based programs that respond to professional demands. Thanks to our reputation and continuous industry involvement, our experienced and dynamic teachers are passionate about providing world class instruction – both theoretical and practical – to our students.
KEY RESPONSIBILITIES
- Participate in the planning and coordination of promotional, event and advertising campaigns to support student recruitment (SEO/SEM, social media, email marketing, events, etc.);
- Manage and animate LaSalle College's various social communities, in collaboration with the Web Content and Social Media Specialist;
- Contribute to the writing and creation of textual and visual content for online and offline marketing materials;
- Conduct strategic monitoring on the web and social networks to identify opportunities for improvement and relevant trends;
- Participate in the management of emailing campaigns, including the creation and sending of promotional emails;
- Ensure the updating of content on the various content management platforms of the website;
- Manage the inventory of promotional materials, process requests for quotes and follow up on orders and invoices with suppliers;
- Contribute to the coordination and execution of special and ad hoc marketing projects, based on the needs of the department;
- Provide general support in the execution of marketing strategies and various projects within the department.
