Job Summary
We are seeking a dynamic and innovative Digital Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will develop and execute comprehensive digital marketing strategies that drive engagement, increase online visibility, and boost sales. Your expertise in lead generation, SEO, and paid advertising will be essential to creating impactful campaigns that resonate with our target audience. Join us to harness the power of digital channels and make a measurable impact on our growth trajectory!
Duties
- Develop, implement, and optimize digital marketing campaigns across multiple channels including Google Ads, Facebook Advertising, and email & sms marketing platforms.
- Conduct keyword research and utilize SEO best practices to improve organic search rankings and website traffic.
- Manage and update the company’s website using our platform, ensuring content is engaging, accurate, and optimized for search engines.
- Design compelling graphics and visuals using Adobe Photoshop and Adobe Creative Suite to enhance campaign appeal.
- Analyze website performance and campaign effectiveness through Google Analytics and other analytics tools; generate reports to inform strategic decisions.
- Execute A/B testing for ads, landing pages, and email campaigns to maximize ROI.
- Collaborate with the owners to create cohesive marketing content that aligns with brand standards and business goals.
- Maintain proficiency in HTML, CSS, JavaScript, and SQL to troubleshoot issues and customize digital assets as needed.
Experience
- Proven experience in digital marketing with a strong focus on google ads and meta ads. CRM professional usage.
- Demonstrated success in managing paid advertising campaigns on Google Ads (formerly Google AdWords) and Facebook Advertising.
- Skilled in SEO techniques including keyword research, on-page optimization, and link-building strategies.
- Proficiency in website management using WordPress along with knowledge of HTML, CSS, JavaScript, and SQL for customization purposes.
- Strong graphic design skills utilizing Adobe Photoshop and Adobe Creative Suite tools.
- Experience analyzing data with Google Analytics to track campaign performance and derive actionable insights.
- Familiarity with email marketing platforms and strategies for nurturing leads and customer engagement.
- Ability to stay current with the latest trends in digital marketing, including new tools like Google AdWords updates or emerging social media advertising options.
Join us as a Digital Marketing Specialist to craft innovative campaigns that captivate audiences while leveraging cutting-edge tools! Your expertise will help shape our digital footprint—driving growth through strategic creativity, data-driven insights, and relentless enthusiasm for all things digital marketing!
Pay: $30.00-$40.00 per hour
Benefits:
- Casual dress
- Flexible schedule
- On-site parking
Work Location: Hybrid remote in Etobicoke, ON
