Are you a creative and strategic problem-solver? Looking for a remote position with true work/life balance, and a chill, happy, and talented team? Want to make a real impact on small businesses? This role will feel like home.
This is a 100% remote, contract position with guaranteed full-time hours.
ABOUT REFLECTIVE MARKETING
Reflective Marketing is Canada's top HVAC social media ad agency, and we're ready to add new talent to our team! Our tight-knit crew is full of creative thinkers, problem solvers, and action-takers who are passionate about helping contractors thrive.
Our mission: empower contractors to provide for their families, support their employees, and make home comfort more affordable.
While our agency is based in Newfoundland and Labrador, Canada, our team is fully remote, serving clients across Canada and the United States.
THIS ROLE IS RIGHT FOR YOU IF:
- You’re equal parts creative and analytical — you can conceptualize an ad that stops the scroll, then read the data to make the next one even better
- You live on social and just get it — you know why a reel, a carousel, or a single bold image works, and what makes someone stop and click
- You love digging into the data and experimenting based on those insights
- You have strong attention-to-detail
- You're known for getting things done
- You have a proven track record in lead generation through digital advertising
- You're tech-savvy and like learning new things
- You want to make a real impact, not just be a cog-in-the-wheel
WHAT YOUR ROLE LOOKS LIKE:
As a Facebook Ads Specialist, you will drive successful outcomes for our clients' Facebook and Instagram ad campaigns: leads, appointments, and sales. This role gives you full ownership of strategy and execution, supported by a fully-established system designed to generate results.
- Strategizing, executing, and managing client lead generation campaigns on Meta from start to finish
- Brainstorming and directing ad creative (hooks, copy, and visuals) across formats like reels, carousels, and in-feed images — producing basic graphics and video edits yourself in Canva, or briefing and directing subcontractors
- Testing and analyzing offers, targeting, creative, landing pages, forms, and ad placements to drive results
- Monitoring KPIs to ensure campaigns deliver a positive ROI for clients
- Collaborating with internal teams to align campaign strategies with clients' broader business goals
- Implementing and maintaining our lead management system, including pipelines, nurturing workflows, and automations
- Providing regular insights, performance reports, and actionable recommendations
- Occasionally participating in client meetings to advise on strategy
- Staying current on industry trends, platform updates, and new advertising opportunities
- Ensuring all campaigns are on-brand and follow the overall marketing strategy
WHAT YOU'VE GOT TO OFFER:
- 2+ years proven experience managing Facebook and Instagram advertising campaigns
- Proven experience in lead generation advertising
- Proven experience in creative strategy and development — you can judge whether a piece of creative will actually perform, and you’re comfortable making basic graphics and video edits or briefing a subcontractor
- Strong copywriting skills — you can write hooks and ad copy that stop the scroll and drive action
- Strong analytical skills with the ability to interpret data and optimize accordingly
- Excellent communication skills for reporting campaign performance and insights
- Some experience in marketing funnel development and automations
- Knowledge of ad testing methodologies and campaign optimization techniques
- Strong work ethic
BONUS POINTS IF YOU HAVE:
- Agency experience
- Experience in or passion for the trades/home improvement industry
- Experience in automation tools like Make, Zapier, and/or HighLevel (GHL)
- Graphic design and/or video editing skills that go beyond Canva
WHAT'S IN IT FOR YOU:
- Fully remote position - work from anywhere with a strong internet connection
- Full ownership of campaigns with a clear system for success
- A wellness-focused culture, including paid days off
- Autonomy and growth in a fast-growing small team where your work truly makes an impact
- Fair and equitable compensation
- Relaxed work environment with coworkers you'll actually love
- Professional development opportunities, including access to top advertising mentorship programs
HOW TO APPLY:
To apply for this role, please visit: careers.reflectivemarketing.com/ads-specialist
Pay: From $40,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Wellness program
- Work from home
Work Location: Remote
