The Role: Digital Experience Specialist
Role Overview
At SWS Warning Lights Inc., we are looking for an A-player.
Someone resourceful, curious, who takes ownership and who is just as comfortable updating a product page as they are reviewing analytics, improving an email campaign, troubleshooting a website issue, preparing a print file, or jumping in to support another area of the business when needed.
This role is for a Swiss army knife kind of person.
The kind of person who does not say, “That’s not really my area", figures things out, is energized by variety, not overwhelmed by it & wants to build, improve, support, solve, and keep learning.
Our customers work in live traffic, snowstorms, and construction zones. They do not have time for confusion. They need clear information, accurate product details, easy digital experiences, and a company they can trust before they ever pick up the phone.
Your work will directly shape how people experience SWS online and across key digital touchpoints. What they see, what they understand, what they trust and how confident they feel choosing us.
What You’re Walking Into
- You will help own and improve the digital experience of SWS
- You will work across website management, content updates, analytics, automation, video, print support, video production and digital problem-solving
- You will support the accuracy and clarity of product information across multiple platforms
- You will collaborate with multiple departments to keep information aligned & useful
- You will be part of a team that values accountability, curiosity, communication & helping where needed
This role owns website management, content execution, systems thinking, marketing support, technical translation, & continuous improvement.
Who We Want
- A-players: You hold yourself to a high standard. You care about quality, speed, follow-through & being someone your team can count on.
- Swiss Army Knife Mindset: You are willing to jump in, help where needed, and take on varied responsibilities without getting territorial.
- Proactive: You do not wait around to be told every next step. You notice gaps, ask smart questions & move things forward.
- Technically Savvy: You are comfortable working with systems, software, digital tools, and technical products. You are not intimidated by complexity.
- Website & Coding Capable: You are confident managing websites, working in WordPress & using code when needed to improve functionality or user experience.
- Client-Focused: You think about the user first. You care whether the page is clear, the email makes sense, the file works properly & the experience feels helpful.
- Growth-Minded: You learn new systems, tools, and processes quickly. You are open to feedback & want to keep improving.
- Detail-Oriented: Incorrect specs, broken links, outdated files, sloppy formatting & unclear messaging bother you.
- Adaptable: You can shift between priorities while still staying organized, accurate & thoughtful.
- Accountable: You own your work, your deadlines, your communication & your outcomes.
- Collaborative: You work well with others and understand that the best digital experience often comes from listening to multiple departments.
What You’ll Actually Be Doing
- Managing and improving the SWS website, including product pages, landing pages, downloads, images & overall user experience
- Working in WordPress to maintain site accuracy, functionality & clarity
- Using coding knowledge to support website updates, page improvements, and digital problem-solving
- Monitoring digital performance and identifying opportunities to improve customer experience, navigation & conversion
- Supporting and executing email marketing & automation workflows using Salesforce and Lightning Engagement Studio
- Helping keep marketing, sales & product information aligned across channels
- Creating, updating, and organizing digital assets & support materials
- Producing or supporting content such as videos, product demonstrations, instructional materials & campaign assets
- Assisting with print-related or branded file preparation using tools such as Fiery software
- Turning technical information into content that is clear, useful & easy for clients to understand
- Helping solve digital issues quickly and effectively rather than working around them
- Supporting the team in other areas when needed, especially when your skills can help move something forward
- Building better systems, better workflows, and better digital experiences over time
What This Role Is Not
- a narrow content-posting position
- a job for someone who wants to stay in one lane
- a fit for someone who avoids technical learning
- a role for someone who waits to be told what to do
- a graphic-design-only position
- a job for someone who gets frustrated by changing priorities
- a fit for someone who does not want ownership
This Role Could Be a Great Fit If…
- You like variety more than routine
- You enjoy being the person who can jump into different kinds of work and make progress
- You are comfortable balancing creative, technical & operational tasks
- You care deeply about accuracy & user experience
- You enjoy learning software, systems & tools
- You like solving problems instead of passing them along
- You are willing to help wherever needed
- You take pride in making things clearer, smoother & better
- You want your work to have visible impact across the business
Ask Yourself
- Do you like variety more than routine?
- Do you naturally jump in and help rather than waiting to be asked?
- Are you the kind of person who enjoys being useful in many different ways?
- Are you comfortable with website management, digital tools & technical learning?
- Do you care about accuracy, clarity & user experience?
- Do you want a role where your work directly affects how customers experience the company?
We are not looking for someone who just wants a marketing job. We are looking for someone who wants to contribute, improve, problem-solve, support the team & help us create a digital experience that reflects the quality and care behind SWS.
If your gut is saying HELL YES, we want to hear from you. APPLY NOW.
Vacancy Status: This job posting is for an existing vacancy; we are actively hiring to fill this role now.
Compensation: From $60,000 annually (plus benefits)
Hiring Process & AI Use: We use standard applicant tracking systems and do not use artificial intelligence to screen applicants.
SWS Warning Lights Inc. is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
