Job Title: Manager, Content Strategy
Location: Mississauga, Canada (Hybrid)
At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.
To us, being visionary is more important than doing things the way they’ve always been done.
What’s in it for you?
The People - From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.
What We’re Looking For
Are you a visual storyteller who lives for trends, understands platform behavior and creates content people actually stop to watch? SOTI is hiring a Manager, Content Strategy to elevate our brand across social and digital channels, with a strong focus on video, written and visual storytelling.
In this hands-on role, you’ll lead SOTI’s Content and Social Media Team, shaping content strategy, producing standout visual assets and managing a forward-looking content calendar. You’ll partner with Creative Production, PR, People & Culture and Demand Generation teams to ensure all content aligns with brand goals and performs across channels.
We’re looking for someone who blends creative vision with operational precision, and who knows how to lead and develop high-performing teams. You understand what wins on owned channels and can guide creators to produce sharp copy and compelling visuals. You excel at coaching content creators, providing clear direction, constructive feedback and support to help them grow. Confident in your judgment, you’re comfortable making decisions, prioritizing work and guiding your team toward high‑impact output. You use data and performance insights to inform strategy, optimize campaigns and refine content, ensuring every initiative is tied to measurable outcomes. You are not afraid to champion bold, innovative ideas that help SOTI stand out in a crowded digital landscape.
About the Role:
This isn’t just about writing captions and blogs, it’s about understanding how brands come to life on digital channels and what makes audiences truly engaged. We are seeking a Manager, Content Strategy to join our dynamic marketing team. This role is ideal for a creative, data-driven professional who can craft compelling content strategies that drive awareness, engagement and lead generation across multiple channels.
What you’ll do:
Leadership
Coach and develop content creators, giving actionable feedback, fostering growth, and elevating the team’s creative output.
Build structure within a creative environment, establishing workflows, timelines and standards that keep projects moving and maintain quality.
Qualifications:
Bachelor’s degree in Marketing, Communications or related field.
7+ years of experience in content strategy or digital marketing, preferably in the tech industry.
Strong understanding of enterprise IT trends. Experience in SaaS based company or within the EMM/MDM technology space.
Proven experience creating content that drives leads and supports demand generation.
Expertise in video content creation and YouTube channel management.
Excellent writing, editing and storytelling skills.
Familiarity with SEO, analytics tools and marketing automation platforms.
Proven ability to lead and scale high‑growth, high‑performing content teams in a fast‑moving environment.
Preferred Skills:
Experience with B2B SaaS marketing.
Knowledge of social media best practices and emerging trends.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Experience with a project management platform like Click Up or Asana
New Role - The targeted compensation range for this position typically falls between $112,000 to $140,000 annually. Final compensation is determined by education, experience, and internal equity principles.
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