Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner.
Join our dynamic Marketing Department, where creativity meets purpose. Our team is dedicated to crafting compelling campaigns and content that inspire and engage our community. We strive to amplify our mission, drive donor engagement, and create meaningful impact through innovative strategies and storytelling.
The Direct Marketing Specialist is responsible for planning, executing, and optimizing personalized donor communications across email, WhatsApp, direct mail, and other direct-response channels. This role plays a critical part in donor acquisition, retention, stewardship, and revenue growth by creating data-driven, segmented donor journeys that deliver the right message to the right supporter at the right time.
Working closely with the copy, digital marketing, creative, and data teams, the Direct Marketing Specialist leverages Salesforce Marketing Cloud and CRM insights to build meaningful donor experiences that strengthen engagement, increase lifetime value, and deepen supporter loyalty.
Essential Duties & Responsibilities:
Develop lifecycle communications for donor acquisition, onboarding, cultivation, retention, reactivation, upgrade, and monthly giving conversion.
Create audience segmentation strategies based on donor behavior, giving history, interests, demographics, engagement levels, and campaign responses.
Develop automated email journeys that support fundraising campaigns, stewardship initiatives, emergency appeals, and donor retention efforts.
Conduct A/B testing on subject lines, content, calls-to-action, timing, and audience segments.
IRC has a hybrid model where in-office requirements are based on distance from our Burlington headquarters or a regional office (Surrey, Edmonton, Calgary and Ottawa). Depending on where you live, this can range from two days a week to one day a month.
Commitment to Accessibility
Islamic Relief Canada is committed to providing inclusive employment opportunities. Accommodation requests are invited at all stages of IRC recruitment, hiring, and employment processes. We make every effort to provide reasonable accommodations in a timely manner. If you have any accommodation requests or questions regarding the hiring process, contact us at [email protected] or 1-855-377-4673.
