As a Senior Planner at Starcom, you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.
Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company, we are pleased to offer the opportunity to work from anywhere.
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Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs
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Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship
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Develop understanding of client’s business and competitive landscape
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Assist in developing budget allocations across media resulting in strategic and effective media plans
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Present plans to the client brand group, with assistance of more senior media team
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Clearly communicate media objectives, strategies and executional guidelines to execution teams
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Work closely with agency partners
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Maintain strong relationships with media suppliers and stay abreast of market conditions
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Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns
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Utilization and knowledge of syndicated media, research, and other data resources
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Take an active role in client education of the evolution of the media landscape
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Active participation in internal and external status meetings
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Develop/assist with development of POVS
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Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline
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Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
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2+ years in a Media Strategy role
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Experience building blocking charts to support media planning and execution
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Experience working with planning tools such as Mediatool (or similar platforms for campaign planning and budget tracking)
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Strong written and verbal communication and presentation skills
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Demonstrated experience in negotiating
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Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
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Demonstrated critical thinking and problem-solving abilities
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Strong analytical abilities & proficiency in math
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Ability to effectively utilize media research and reporting resources
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Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
