Are you a talented digital marketing enthusiast looking for an exciting opportunity? Join our team as a Digital Marketing Specialist and bring your creativity to tastiest industry out there – Ice Cream! As a vital support to our Marketing and Operations team, you'll help shape our brand's online and local in-store image, overseeing all digital marketing functions.
We're seeking a well-rounded individual with demonstrated communications experience, exceptional project management skills, and a keen eye for detail. Your commitment to excellence will ensure our campaigns stand out from the competition, leaving a lasting impact on our target audience.
If you're passionate about digital marketing and eager to make your mark in the ice cream industry, this is the perfect role for you. Apply now and be part of our exciting journey as we redefine the way people experience ice cream!
Primary Responsibilities:
- Manage and oversee all national social media accounts, including content creation, scheduling, and community engagement to enhance brand visibility and drive audience growth
- Strategize and coordinate any content photoshoots and imagery needed for the national brand
- Coordinate social contests, prizing, and customer communications
- Stay updated on social media trends, and digital advertising strategies to drive continuous improvement and innovation in campaigns
- Collaborate with the Marketing and Operations team to develop new product concepts and flavours based on online research and social media trends
- Provide digital marketing training, support and guidance to Franchisees, assisting them in optimizing their online presence and leveraging digital tools effectively
- Develop and implement impactful digital marketing campaigns, leveraging various channels and tactics to maximize brand reach and generate sales
- Manage digital marketing related Customer Service
- Manage the MSC website and app, ensuring it is up to date and reflecting current national promotions
- Support new Franchisees leading up to their store opening setting them up on the website and app, creating Google business page, paid Facebook ads
- Support the Marketing and Operations team by reporting and analyzing monthly data reflecting digital marketing initiatives
Desired Skills and Experience:
- Extensive knowledge and expertise in utilizing social media platforms such as Facebook, Instagram, TikTok, Pinterest, LinkedIn; and leveraging their capabilities to drive engagement and achieve marketing goals
- Minimum of 2 years of digital marketing experience
- Preferred Bachelor’s degree in marketing, Marketing Communications, or Business Administration
- Demonstrated ability to create a seamless customer experience by integrating digital and in-store strategies
- Proven track record of organizing and prioritizing work assignments in a fast-paced, deadline-driven environment
- Highly motivated and adaptable, with a strong drive for achieving results
- Exceptional written and verbal communication skills, with meticulous attention to detail
- Capable of building and nurturing relationships with diverse internal and external collaborators
About Marble Slab Creamery:
Marble Slab Creamery is a national franchise brand that's making waves with 98 locations across Canada and counting. Our mission? To serve pure happiness to our customers every day through the finest quality, personalized ice cream creations and exceptional customer service.
But that's not all. We're also committed to creating a workplace that inspires creativity, fuels enthusiasm, and fosters personal growth and success. Join us on this incredible journey where you can be part of a team that spreads joy, one scoop at a time.
If you're ready to be a part of the Marble Slab Creamery team, and make a SWEET impact, apply now!
Job Types: Full-time, Permanent
Pay: From $50,000.00 per year
Benefits:
- Discounted or free food
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Store discount
Education:
- Bachelor's Degree (preferred)
Work Location: In person
